This document discusses people's increasing smartphone addiction and consumption of digital content. Some key points made include:
- People check their smartphones 150 times per day on average. 40% say they couldn't give up their phones for $100 for one day.
- The amount of available digital content now outpaces people's ability to consume it all. However, content feeds have increased people's capacity to consume content and made them addicted to this new habit.
- Brands are advised to create advertising content that is optimized for consumption on feeds and mobile devices, such as through the use of enticing keyframes and episodic, linear video experiences.
The overall theme is how digital technology and content feeds have