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The Future of Social Intelligence

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The world of business is a rapidly shifting landscape.

The ever-increasing amount of human interactions and data flowing through social networks has increased visibility for brands and simplified brand research. Online ratings and review sites have gained significant prominence. Social networks have become a podium for brands. Businesses can use smart networks to access ingenious ideas and funding.

But how will these continuing changes affect businesses’ futures?

Slides by Will McInnes, Chief Marketing Officer, http://www.brandwatch.com

Published in: Social Media, Technology, Business
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The Future of Social Intelligence

  1. 1. Will McInnes | will@brandwatch.com | @willmcinnes | Tel: +1 917 484 2346
  2. 2. © 2014 Brandwatch | www.brandwatch.com 2
  3. 3. © 2014 Brandwatch | www.brandwatch.com 3 Will McInnes Chief Marketing Officer, Brandwatch @willmcinnes / will@brandwatch.com
  4. 4. © 2014 Brandwatch | www.brandwatch.com 4 “The ability to acquire and apply knowledge and skills”
  5. 5. © 2014 Brandwatch | www.brandwatch.com 5
  6. 6. © 2014 Brandwatch | www.brandwatch.com 6
  7. 7. © 2014 Brandwatch | www.brandwatch.com 7
  8. 8. © 2014 Brandwatch | www.brandwatch.com 8
  9. 9. © 2014 Brandwatch | www.brandwatch.com 9
  10. 10. © 2014 Brandwatch | www.brandwatch.com 10
  11. 11. © 2014 Brandwatch | www.brandwatch.com 11 PhototakenbyIN157S18WorldBank
  12. 12. © 2014 Brandwatch | www.brandwatch.com 12 Kahn Academy /400m views (MIT has 58m)
  13. 13. © 2014 Brandwatch | www.brandwatch.com 13 Let’s look at where next.
  14. 14. © 2014 Brandwatch | www.brandwatch.com 14
  15. 15. © 2014 Brandwatch | www.brandwatch.com 15
  16. 16. © 2014 Brandwatch | www.brandwatch.com 16
  17. 17. © 2014 Brandwatch | www.brandwatch.com 17
  18. 18. © 2014 Brandwatch | www.brandwatch.com 18
  19. 19. © 2014 Brandwatch | www.brandwatch.com 19
  20. 20. © 2014 Brandwatch | www.brandwatch.com 20 Source /Altimeter The State of Social Business 2013
  21. 21. © 2014 Brandwatch | www.brandwatch.com 21 TWITTER @yaeltime “ @wholefoodsnyc it’s time to get a ramen bar on the #UWS, k? ” TWITTER @lipstickfashion “ I went to @wholefoodsnyc and they were LEGIT out of kale. My soul weeps. ” TWITTER @ToksOlagundoye “ Dear EVERYONE working at the UWS @Wholefoods; put your attitude away. We have all had to work nights we didn’t want to. #HappyNewYear ” TWITTER @YUJIRAMEN “ @wholefoodsnyc @yaeltime we are getting ready! #rameneverywhere ” TWITTER @ToksOlagundoye “ @wholefoodsnyc @WholeFoods So kind of you! It is greatly appreciated by myself & my neighbors! Yours is one of our favorite places to shop! ”
  22. 22. © 2014 Brandwatch | www.brandwatch.com 22
  23. 23. © 2014 Brandwatch | www.brandwatch.com 23
  24. 24. © 2014 Brandwatch | www.brandwatch.com 24
  25. 25. Johari window © 2014 Brandwatch | www.brandwatch.com 25 Known to self Not known to self Not known to others Known to others blindopen hidden unknown
  26. 26. © 2014 Brandwatch | www.brandwatch.com 26 PhototakenbyChrisGoldberg 3.6%
  27. 27. © 2014 Brandwatch | www.brandwatch.com 27 Recap
  28. 28. 4 places to focus your social intelligence now 1. From ‘what happened?’ to ‘what’s going to happen?’ 2. From small pockets of social insight to distributed intelligence 3. From passive data to active, physical insights 4. From what we know we don’t know to discovering white space conversations © 2014 Brandwatch | www.brandwatch.com 28
  29. 29. © 2014 Brandwatch | www.brandwatch.com 29 A more outrageous future?
  30. 30. © 2014 Brandwatch | www.brandwatch.com 30 1. Massive computing
  31. 31. © 2014 Brandwatch | www.brandwatch.com 31 PhototakenbyNASA
  32. 32. © 2014 Brandwatch | www.brandwatch.com 32 2. Radically transparent
  33. 33. The salary formula © 2014 Brandwatch | www.brandwatch.com 33
  34. 34. © 2014 Brandwatch | www.brandwatch.com 34 3. Immersive
  35. 35. © 2014 Brandwatch | www.brandwatch.com 35
  36. 36. © 2014 Brandwatch | www.brandwatch.com 36 THEN WHAT?!
  37. 37. 37
  38. 38. © 2014 Brandwatch | www.brandwatch.com 38 Thank you.

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