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Coasters Gmcr

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CATEGORY INSIGHTS • 3 rd wave emerging. Simplify. • Artisan/authenticity • Gross National Happiness • Fingerprinting/Individuality • Desire to learn more Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS
COMPANY INSIGHTS • Higher purpose • Committed to CSR • “Multibrand portfolio,” “multichannel distribution” • Double digit net sales growth Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS
CONSUMER INSIGHTS • I want to see the “I” in “We” • I’m committed to ethical business practices • I enjoy communicating with the brands I support • I need tie breakers Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS
CULTURAL INSIGHTS • Inspire optimistism • Let them off the hook • Respect the journey • Slow down Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS

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Coasters Gmcr

  • 1. CATEGORY INSIGHTS • 3 rd wave emerging. Simplify. • Artisan/authenticity • Gross National Happiness • Fingerprinting/Individuality • Desire to learn more Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS
  • 2. COMPANY INSIGHTS • Higher purpose • Committed to CSR • “Multibrand portfolio,” “multichannel distribution” • Double digit net sales growth Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS
  • 3. CONSUMER INSIGHTS • I want to see the “I” in “We” • I’m committed to ethical business practices • I enjoy communicating with the brands I support • I need tie breakers Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS
  • 4. CULTURAL INSIGHTS • Inspire optimistism • Let them off the hook • Respect the journey • Slow down Kelliher Samets Volk CREATING PASSIONATE NETWORKS OF BELIEVERS