ads in the culutre

1. ADVERTISING IN
TODAY’S SOCIETY
buying a product
vs.
buying a lifestyle
Ashley Bailey Karo Chakhlasyan Britt Cortez Allison Lavelle Lucy Reyes Phillip Vialpando

2. Buying a lifestyle
• Many Ads sell a
lifestyle with the
product
• Convincing
potential customers
of having a similar
lifestyle shown in
the ad

3. Buying a lifestyle

4. Has the economy changed values?
• Due to the recession
consumers are more
cautious
• Less customer
loyalty for
businesses
• Customers look for
sales or better deals

5. Cultural Narcissism
“The need to acquire the symbols of
wealth based on hedonism and
gravitating towards social hierarchy’s”

6. Cultural Narcissism
• Advertising puts the
consumer's lifestyle into
question and its quality
• Advertising has turned
products to a form of
expression, or
statements of status

7. Cultural Narcissism
Clothing and automotive ads strive to create symbols of status

10. What comes to mind when you hear BMW?
Sporty, luxurious, sharp, expensive, high-end German engineerin

11. What about a Honda?
Innovative, economical, sleek, affordable

13. Think Different?
• Apple’s “Think
Different” campaign
• People want to be
different & creative
• Elicits emotional
response from
consumers

15. Do Think.