VEEPIO Branding Guide 2016

B R A N D I N G G U I D E 2 0 1 6

Executive Summary
The VEEPIO Branding Guide serves
as a guide for using any design
materials for marketing purposes,
including instructions on the proper
use of logo, typefaces and colors.
This document can be used by
people within VEEPIO LLC, as well
as VEEPIO partners and press
representatives.
Table of contents
02 Summary
03 About
Brand Elements
05 Logotype
06 Logo Use
07 Brand Colors
08 Typeface
09 Gradients
VEEPIO App
11 App Icon
12 Icon Set
13 UI Icons
Branding Guidelines 2016 © VEEPIO LLC Summary I Page 2
SUMMARY
Language
15 Text and Tone
16 Imagery
17 Website
Corporate
19 Business Card
20 Letterhead
21 Signature
22 Notifications
23 Presentation
Marketing
25 Social Media
26 Facebook Page
27 Newsletter
Merchandise
29 T-shirts
30 Beanies
31 Hoodies

About VEEPIO
VEEPIO is a real-time monetization platform for
interactive social media content. This means that
VEEPIO allows users to shop within the app and
monetize their own pictures and videos.
VEEPIO has created proprietary technology that
allows users to click on any media object and
purchase it instantly.
In addition to the social media platform, the major
part of VEEPIO software is the Software Development
Kit (SDK). The SDK can be implemented inside other
apps and websites and will create a seamless
transition from a social feed to an e-commerce
experience.
Branding Guidelines 2016 © VEEPIO LLC About VEEPIO I Page 3
ABOUT

The VEEPIO logo reflects more than just the name ‘Veepio’, which
came from the abbreviation of ‘V.P.O.’ – Video Public Offering; by
using the key element of the application core functionality, i.e.
tapping on the objects of interest with a finger, the visual part of the
logo shows users how the product will look and operate before they
have interacted with it.
When using the logo, please ensure there
is always clear space around and
between the brand mark and word mark.
The margin of clear space equals the
distance between brand mark and word
mark and roughly equals the height of the
‘V’ letter. Remember to always constrain
the proportions when resizing the logo.
Minimum height for word mark: 40 px
with and 100 px for brand mark with
clear space included. There is no
preset maximum size for the logo.
Digital: 40 pixels
Print: 0.5 inches
Branding Guidelines 2016 © VEEPIO LLC Logotype I Page 5
LOGOTYPE
100 pixels
1.4 inches

1.STANDARD
A.
B.
C.
3.REVERSE
2.GRADIENT
LOGO USE
Logo Use I Page 6
Branding Guidelines 2016 © VEEPIO LLC
Ways of using VEEPIO logo:
Structure:
A. Logo Mark
B. Full Logo
C. Word Mark
Color:
1. Standard
2. Gradient
3. Reverse
Variations:
In case there is a need for using any other colors,
here are some possible variations, for more about
the color palette see page 7 ‘Brand colors’.

VEEPIO brand colors have been chosen according to Triad color rule
with moderate cyan colour as the main color and bright red and light
orange as complimentary colors.
MODERATE CYAN
R:64 G:195 B:201
C:68 M:3 Y:0 K:21
LIGHT ORANGE
R:255 G:204 B:102
C:0 M:20 Y:60 K:0
BRIGHT RED
R:252 G:75 B:74
C:0 M:70 Y:71 K:1
BRAND COLORS
Brand Colors I Page 7
Hex #40C3C9 Hex #FDC151 Hex #FC4B4A

R:39 G:179 B:185
C:79 M:3 Y:0 K:27
HEX #27B3B9
Radial gradient with
#61C7D1 in the
centre and #27B3B9
on the outside.
R:64 G:195 B:201
C:68 M:3 Y:0 K:21
HEX #40C3C9
R:97 G:199 B:209
C:54 M:5 Y:0 K:18
HEX #61C7D1
GRADIENTS
Gradients I Page 8
The header for newsletter and cover photo (for social media). The complex radial gradient with the central point placed outside rectangle and an enlarged logo with gradient both in fill color and the outline.

Raleway and Helvetica Neue have been
selected as VEEPIO brand typefaces.
The Raleway typeface is used mainly in
app UI and as a typeface for headers,
while Helvetica Neue has been chosen
as a typeface for body copy due to its
more formal look and good legibility.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Title Header
Raleway Semibold
Header
Raleway Medium
Body copy
Helvetica Neue Light
TYPEFACE
Typeface I Page 9

APP ICON
Icon App I Page 11
VEEPIO App Icon
VEEPIO app icon consists of a logo mark and a
gradient background. Logo mark is relatively large,
using almost 60% of the space in order to be
visually clear when resized to an iPhone home
screen icon size.
Once the brand is established and well-recognized,
alternative versions of app icon could be used.
Explore, click, buy and share
VEEPIO introduces you to a new world of
shoppable social media. Have you ever
viewed a product in social media and
wanted to know what it was and where
you can buy it? Now you can.
CURRENT POSSIBLE VARIATIONS

VEEPIO Icon Set
A custom icon set has been designed
exclusively for VEEPIO app to create unique
style and reflect the contoures of the logo.
A special emphasis was put on the simplicity
and friendliness of the ‘reactions’ icons in the
app. Asymmetrical and rounded shapes
convey informality, yet still create credibility
and a warm relationship with the user.
LIKE COMMENT SAVE
ICON SET
Icon Set I Page 12

Flash
Camera mode
Photos
Recent photos
Take a photo
Home feed
Activity feed
Analytics
Profile page
Add veep button
UI ICONS
UI Icons I Page 13

Text and Tone of Messages
VEEPIO choses a friendly informal
and humorous tone of messages.
Technical or official documents should
however be written in a plain, concise
and a more formal tone of voice.
TEXT AND TONE
Text and Tone I Page 15

Image Style Guide
As a shoppable social media
platform VEEPIO strives to
create a feeling of urban luxury,
upbeat originality and
youthfulness.
Images used for marketing
purposes should be in color
and should represent luxurious
and modern lifestyle.
IMAGERY
Imagery I Page 16

ABOUT PARTNERS CONTACT
Shoppable social media
VEEPIO is a real-time monetization platform for
interactive social media content.
Explore, click, buy and share.
Veepio introduces you to a new world
of shoppable social media
Website Guide
VEEPIO website has a parallax structure with a simple site map and
anchor points to the page sections such as ‘About’, ‘Partners’ and
‘Contact’.
The main target of the website are VEEPIO app users. Bright colors,
simple app functionality explanations and light tone of voice are
there to guide users and persuade them to try VEEPIO app.
FONTS
for 1024px-width website
Navbar: Raleway Medium 12pt
Footer: Raleway Regular 11pt,
Raleway Medium 11pt
WEBSITE
Website I Page 17
H1: Raleway Medium 17pt
H2: Raleway Medium 14pt
Body: Raleway Regular 12pt

Grant Wiley
grant.wiley@veepio.com
+1(212) 304-685-6906
15 William Street, Suite 40A,
New York, NY 10005, USA
www.veepio.com
Grant Wiley
+1(212) 304-685-6906
www.veepio.com
(212) 304-685-6906
www.veepio.com
Business Card
The VEEPIO business card uses the
American standard business card size of
3.5 x 2 inches.
The card has horizontal orientation and
minimalistic design, with a logo mark on
the front side and company’s information
as well as a word mark on the other.
The information should be concise and
contain the name of the person, their
email address and phone number; also
company’s address and website.
BUSINESS CARD
Business Card I Page 19

Veepio Holdings LLC
Email: info@veepio.com
Telephone: +(212) 600 4168
15 William Street, Suite 40A
New York, New York 10005
VEEPIO Advisor Agreement
This advisor agreement (the “Agreement”) is entered into the date set forth on the signature page by and
between Veepio Holdings, LLC (the “Company”) and the undersigned advisor (the “Advisor”).
The parties agree as follows:
1. Services
Advisor agrees to act as an advisor in UI Design to the Company and provide advice and assistance to the
Company from time to time as further described on Schedule A attached hereto or as otherwise mutually
agreed to by the parties (collectively, the “Services”).
2. Compensation
Advisor may be entitled to receive cash compensation; however, Advisor shall be entitled to receive the equity
compensation indicated on the signature page hereto at an exercise or purchase price equal to the fair market
value of the Company’s Common Stock, which will be documented in the applicable Stock Option Agreement
or Restricted Stock Purchase Agreement to be entered into by Advisor and the Company. The Company will
seek written approval or have a meeting of the Board of Directors to authorize the Advisor compensation and
deliver definitive stock purchase or option agreements regarding the stock compensation within 90 days from
the date of this Agreement. If the Company fails to provide the foregoing documentation within such 90-day
period, then the Advisor shall have right to contact directors of the Company.
3. Expenses
The Company shall reimburse Advisor for reasonable travel and related expenses incurred in the course of
performing services hereunder, provided, however, that any expenses shall be approved by the Advisor
emailing a request including the nature of the expense and a maximum amount to the company for approval.
4. Term and Termination
The term of this Agreement shall continue until terminated by either party for any reason upon five (5) days
prior written notice without further obligation or liability.
5. Independent
Contractor. Advisor’s relationship with the Company will be that of an independent contractor and not that of
an employee. Advisor will not be eligible for any employee benefits, nor will the Company make deductions
Page 1
Advisor Agreement © VEEPIO LLC
Veepio Holdings LLC
Email: info@veepio.com
Telephone: +(212) 600 4168
15 William Street, Suite 40A
New York, New York 10005
VEEPIO Advisor Agreement
This advisor agreement (the “Agreement”) is entered into the date set forth on the signature page by and
between Veepio Holdings, LLC (the “Company”) and the undersigned advisor (the “Advisor”).
The parties agree as follows:
1. Services
Advisor agrees to act as an advisor in UI Design to the Company and provide advice and assistance to the
Company from time to time as further described on Schedule A attached hereto or as otherwise mutually
agreed to by the parties (collectively, the “Services”).
2. Compensation
Advisor may be entitled to receive cash compensation; however, Advisor shall be entitled to receive the equity
compensation indicated on the signature page hereto at an exercise or purchase price equal to the fair market
value of the Company’s Common Stock, which will be documented in the applicable Stock Option Agreement
or Restricted Stock Purchase Agreement to be entered into by Advisor and the Company. The Company will
seek written approval or have a meeting of the Board of Directors to authorize the Advisor compensation and
deliver definitive stock purchase or option agreements regarding the stock compensation within 90 days from
the date of this Agreement. If the Company fails to provide the foregoing documentation within such 90-day
period, then the Advisor shall have right to contact directors of the Company.
3. Expenses
The Company shall reimburse Advisor for reasonable travel and related expenses incurred in the course of
performing services hereunder, provided, however, that any expenses shall be approved by the Advisor
emailing a request including the nature of the expense and a maximum amount to the company for approval.
4. Term and Termination
The term of this Agreement shall continue until terminated by either party for any reason upon five (5) days
prior written notice without further obligation or liability.
5. Independent
Contractor. Advisor’s relationship with the Company will be that of an independent contractor and not that of
an employee. Advisor will not be eligible for any employee benefits, nor will the Company make deductions
Page 1
Advisor Agreement © VEEPIO LLC
Letterhead (Headed Paper)
A letterhead is a printed heading on stationery,
stating company’s name and address.
Official documentation at VEEPIO should be
printed out onto headed paper. Letterhead can
also be used digitally for PDF documents.
There are two versions of letterheads available.
There are no preset rules of which letterhead
to use, just an advice to keep in mind that
design where logo is within a bounding box
with rounded corners is slightly less formal, so
it would serve best for a less formal
documentation.
LETTERHEAD
Branding Guidelines 2016 © VEEPIO LLC I Letterhead I Page 20

SIGNATURE
Signature I Page 21
Grant Wiley
To: london@veep.io
Great work, Team!
Hello everyone!
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto
beatae vitae dicta sunt explicabo
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam
est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam
eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam,
nisi ut aliquid ex ea commodi consequatur?
Grant Wiley
Chief of Culture
www.veepio.com
Email Signature
The email signature should be simple, concise and in
style with VEEPIO branding. The signature can be used
by people working at VEEPIO and it should contain
person’s name, position, comany’s address and website.
LOGO
Reverse style logo on
transparent background.
NAME
Helvetica/Arial Bold 10pt.
COMPANY
Helvetica/Arial 10 pt.
Grant Wiley
Chief of Culture
www.veepio.com

NOTIFICATIONS
Notiﬁcations I Page 22
Email Notiﬁcations
Email notifications should be created using an existing VEEPIO
email notifications template. The typeface should be “web-safe”
in order to be supported by most web-browsers.
Email content should be centrally-aligned as for better re-sizing
and responsiveness, as well as to be mobile-friendly.
TYPEFACES
Lucida Grande (Mac)
Lucida Sans Unicode (Win)
Alternitively, any sans serif typeface, preferably Arial/Helvetica
FONTS
for 600px-width layout
H1: Regular 15 pt Hex: #7A7A7A
CTA: Regular 12 pt Hex: #FFFFFF
Body: Regular 9 pt Hex: #7A7A7A
Footer: Regular 9 pt Hex: #999999
VEEPIO I 15 William Street, Suite 40A,
info@veepio.com
Need help? Email us on help@veepio.com.
Has your VEEPIO app gone missing?
Forgot your password?
Reset password

PRESENTATION
Presentation I Page 23
Presentation
When preparing a Keynote presentation, please use VEEPIO
presentation template/theme and VEEPIO color palette.
To install keynote theme, double-click the theme file (the file
with .kth extension), then click ‘Add to Theme Chooser’.
A custom color palette has been created for Keynote (or any
application that uses the default Apple colour picker) making it
easier to use the correct VEEPIO colors.
To install the color palette, copy the file ‘VEEPIO Colors.clr’ from
Google Drive ‘Presentation template’ folder to your Colors
folder in your Library (Finder > Go (hold the Alt key) > Library).
Then open up Keynote and the colour picker, click on the 3rd
tab at the top, and choose the VEEPIO Colors palette from the
drop down menu.

Social Media
VEEPIO social media assets should
be designed in style with the rest of
the brand and be regularly updated.
The assets should be consistent
within different social media
platforms.
The content of the updates should
be either about company updates,
promotions and annonces or about
news within IT industry.
SOCIAL MEDIA
Social Media I Page 25
VEEPIO

Facebook
As Facebook is on the top of the list
of the most popular social media
platforms, it is recommended to have
FACEBOOK PAGE
Facebooke Page I Page 26
the VEEPIO Facebook page updated
as often or even more freguently
than other social media channels.
S H O P E V E R Y T H I N G
Be a part of the digital media revolution.
Make your pictures interactive today
VEEPIO
VEEPIO
VEEPIO

VEEPIO I 15 William Street, Suite 40A, New York, NY 10005, USA I info@veepio.com
View online I Unsubscribe
Has your VEEPIO app gone missing?
Need help? Email us on help@veepio.com.
Thank you for sharing sharing your memories with us!
Check out the most popular veeps of 2016.
VEEPIO wishes you an awesome Holiday Season
and a Happy New Year!
VEEPIO wishes you an
awesome Holiday Season
and a Happy New Year!
NEWSLETTER
Newsletter I Page 27
Email Newsletter
As per email notifications, the email newsletter should be
created using an existing VEEPIO email template. Typeface
should be “web-safe” in order to be supported by most
web-browsers.
The content should be centrally-aligned or have two-column
layout as for better re-sizing. Please, ensure that VEEPIO
email newsletter is always mobile-friendly.
TYPEFACES
Lucida Grande (Mac)
Lucida Sans Unicode (Win)
Alternitively, any sans serif typeface, preferably Arial/Helvetica
FONTS
H1: Bold 15 pt Hex: #7A7A7A
Body: Regular 15 pt Hex: #7A7A7A
Footer: Regular 9 pt Hex: #999999

T-SHIRTS
T-shirts I Page 29

BEANIES
Beanies I Page 30

HOODIES
Hoodies I Page 31

15 William Street, Suite 40A, New York, NY 10005, USA
info@veepio.com I www.veepio.com

VEEPIO Branding Guide 2016

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