The document outlines key areas to consider when appraising the strengths and weaknesses of a corporation, including marketing and distribution capabilities, production operations, research and development resources, personnel, and financial situation. Specifically, it identifies factors such as market share, distribution network, plant capacity, raw material sourcing, product development track record, management team, employee competence, and financial leverage that are important to evaluate a company's position.

1. Project Management
Submitted To: Submitted By:
Ms.Neetu Mahendru Nitish saini
BBA 4th

2. Corporate Appraisal
Appraisal of corporate strengths and weaknesses is essential for
identifying investment opportunities which can be profitably exploited.

3. Marketing and Distribution
• Market image
• product line
• Market share
• Distribution network
• Customer loyalty
• market and distrivution costs

4. Production and Operations
• Condition and capacity of plant and machinery
• Availability of raw materials, sub-assemblies, and power
• Degree of vertical integration
• Locational advantages
• Cost structure

5. Research and Development
• Research capabilities of the firm
• Track record of new product development
• Laboratories and testing facilities
• Coordination between research and operations

6. Corporate Resources and Personnel
• Corporate image
• Clout with governmental and regulatory agencies
• Dynamism of top management
• Competence and Commitment of employees
• State of industrial relations

7. Finance and Accounting
• Financial leverage and borrowing capacity
• Cost of capital
• Tax situation
• Relations with shareholders and creditors
• Accounting and control system
• Cash flows and liquidity