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CODES &
CONVENTIONS OF
MAGAZINES
Magazine 1 - Seventeen
• The masthead ‘seventeen’ signifies who the target audience is, being teens. It
is covered by the model in the cover. Month of the issue is put below the
masthead. No proper strapline relating to the magazine but instead a small
sell line is put above the masthead.
• The model is photographed with a direct mode of address looking at the
consumer directly.They are wearing clothes that adhere to a slight theme of
‘back-to-school cool’.
• Some sell lines are loosely related to the theme e.g. ‘supplies for school…’.At
least one sell line is based on the model on the cover.Text colouring contrasts
against the background colour so it is easy to read. All the text are different
colours to stand out from one another.
• No socio-political messages are made here.
• The model’s name is in bold and the sell line attached entices the reader to
learn more about her inside the magazine
Magazine 2 –TeenVogue
• The masthead is a clear indicator here that the magazine is aimed at teens by the name
‘teen vogue’.The ‘teen’ is in bold lettering further emphasising its target audience.
Month of issue is put above the masthead. No strapline
• There is a small theme on the cover of Hollywood as shown by the name of the issue.
There is some use of a handwritten and stylistic font which is used to tie in with the
theme such as ‘Lights, Camera, Fashion’ and the ‘starring’.
• Colours of the text are white, black and yellow. Black is used on parts of the photo
where white text would be hard to read.Yellow is used to highlight parts of text or to
emphasise the target audience as ‘teen’ or ‘young’
• Sell lines introduce the topic and lead you in with an enticing sentence such as ‘what's
really triggering your food cravings’
• The model’s name is in bold and large lettering
• The only message that is some what a social message would be the sell line detailing
Elle Fanning’s role involving transgender children. Other than that, the cover doesn’t
touch on any socio-political ideas
• A list of some of the people that are in the magazine are put at the bottom below
“starring” and ends with ‘and more!’ which further invites you to read the magazine
Magazine 3 – CosmoGirl
• This particular magazine is an Indonesian issue of CosmoGirl but
does have use of English sell lines.
• Masthead is covered by the model here and they are
photographed with a direct mode of address like the rest of the
examples. The name of the magazine tells us the target audience
once again being girls.The month of the issue is put above the
masthead. No strapline
• Sell lines use colour to make certain words pop out more and uses
a mix of red, cyan and black which all stand out against the white
background. There is not much of a theme but more of a colour
scheme that ties in with the photography
• Nothing really sends a socio-political message and remains neutral
• Similar toTeenVogue, there is a list of other people in the
magazine introduced by “get closer with:” and entices the reader.
• Unlike the other magazines in my research, this one has a barcode
in the bottom right of the cover, from further research by looking
at other magazine covers, the barcode does tend to be on the
bottom right corner and doesn’t obstruct any of the image

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Codes & conventions of magazines

  • 2. Magazine 1 - Seventeen • The masthead ‘seventeen’ signifies who the target audience is, being teens. It is covered by the model in the cover. Month of the issue is put below the masthead. No proper strapline relating to the magazine but instead a small sell line is put above the masthead. • The model is photographed with a direct mode of address looking at the consumer directly.They are wearing clothes that adhere to a slight theme of ‘back-to-school cool’. • Some sell lines are loosely related to the theme e.g. ‘supplies for school…’.At least one sell line is based on the model on the cover.Text colouring contrasts against the background colour so it is easy to read. All the text are different colours to stand out from one another. • No socio-political messages are made here. • The model’s name is in bold and the sell line attached entices the reader to learn more about her inside the magazine
  • 3. Magazine 2 –TeenVogue • The masthead is a clear indicator here that the magazine is aimed at teens by the name ‘teen vogue’.The ‘teen’ is in bold lettering further emphasising its target audience. Month of issue is put above the masthead. No strapline • There is a small theme on the cover of Hollywood as shown by the name of the issue. There is some use of a handwritten and stylistic font which is used to tie in with the theme such as ‘Lights, Camera, Fashion’ and the ‘starring’. • Colours of the text are white, black and yellow. Black is used on parts of the photo where white text would be hard to read.Yellow is used to highlight parts of text or to emphasise the target audience as ‘teen’ or ‘young’ • Sell lines introduce the topic and lead you in with an enticing sentence such as ‘what's really triggering your food cravings’ • The model’s name is in bold and large lettering • The only message that is some what a social message would be the sell line detailing Elle Fanning’s role involving transgender children. Other than that, the cover doesn’t touch on any socio-political ideas • A list of some of the people that are in the magazine are put at the bottom below “starring” and ends with ‘and more!’ which further invites you to read the magazine
  • 4. Magazine 3 – CosmoGirl • This particular magazine is an Indonesian issue of CosmoGirl but does have use of English sell lines. • Masthead is covered by the model here and they are photographed with a direct mode of address like the rest of the examples. The name of the magazine tells us the target audience once again being girls.The month of the issue is put above the masthead. No strapline • Sell lines use colour to make certain words pop out more and uses a mix of red, cyan and black which all stand out against the white background. There is not much of a theme but more of a colour scheme that ties in with the photography • Nothing really sends a socio-political message and remains neutral • Similar toTeenVogue, there is a list of other people in the magazine introduced by “get closer with:” and entices the reader. • Unlike the other magazines in my research, this one has a barcode in the bottom right of the cover, from further research by looking at other magazine covers, the barcode does tend to be on the bottom right corner and doesn’t obstruct any of the image