Nylon is an American multi-platform media company and magazine focused on pop culture and fashion. It was first published in 1999 and features content on art, beauty, music, design, celebrities and travel. Nylon pioneered collaborations with digital platforms like MySpace and has expanded internationally. While initially received with criticism, it developed a following for its unique style blending music and fashion across different mediums.
2. • I have chosen the Nylon magazine to analyze because I
feel that its closely linked to my own idea for a
magazine and is of a similar style to what I imagine
mine will be. The magazine also features the same
genre of music and idea of current music and fashion
together.
3. What is Nylon?
• Nylon is an American
multi-platform media
company
and magazine that
focus on pop
culture and fashion.
• Art, beauty ,music
, design, celebrities,
travel are its main
focuses.
• Its name references
New York and London.
4. • The first two letters are
the initials for New York
and the last three letters
are the first three letters
of London
(New York London)
• The first issue was
published on April 6,
1999.
5. • Nylon is a perfect example of
integration.
• In 2005 Nylon and MySpace
collaborated on their first
International Music issue,
making it freely available online
for a time.
• Nylon partnered
with MySpace in 2006 for its
annual June/July music issue
• The collaboration with MySpace
focused on eight "music and
style Mecca" cities around the
world.
6. • Nylon also has it’s own
youtube channel, on which it
posts videos it has produced
with interviews with the latest
style, celebrities, music and
technology.
• It has also published three
books, Street- a book about
global street style, Pretty – a
book about beauty (which was
listed on New York Public
Library’s best Books for the
Teen age in 2008) and Play – a
book about music.
7. • In 2009, Nylon Records was
founded and it signed it’s first
act, which was a French female
pop group called the
Plastiscines after they were
seen on the cover of French
magazine Citizen K.
• It also has an iPhone
application, called MinOnline
which is an iPhone magazine’.
8. Nylon International
• Nylon is published in
five Asian markets.
• Nylon Japan’s first
issue hit Tokyo news
stands in 2004
• Nylon Korea premiered
in August 2008.
• Nylon Indonesia began
publishing in 2011,
followed by
Nylon Singapore and
Thailand.
9. Critique
• The inaugural issue of Nylon was
received with some disdain from
critics "British music fans won't take
much from Nylon they haven't
already absorbed" from other
magazines.
• Jennifer Cox described it as "bold,
idiosyncratic, challenging,
absolutely of-the-moment," but
unnoticed by "the mainstream" until
March 2001, when Nylon was
nominated for the ASME National
Magazine award
10. • She described the April issue
as "groundbreaking" (for a
fashion magazine) to feature
an overweight woman in a
history of women's weight,
noted that the magazine's
models "are more often
interesting looking than
beautiful per se.“
• She found its photo spreads
"bold with their use of white
space and innovative
photography" and
noted Nylon's distinctive
"heavy emphasis on music
coverage
11. The mast-head in
black is very well
contrasted with the
plain white
background and
stands out catching
the eye of the
audience from a
distance
The outfit has the same color theme as the cover. And
represents everything the magazine stands for fashion,
that is edgy and is more on the street side
Direct address
Makes the
magazine looks
more
approachable and
creates a friendly
relationship with
the audience
The soft expression makes the
magazine look approachable and
her eye color and make up goes
with the overall theme.
Big numbers and Lists
of what the audience
may find inside gives
it a less congested
look and
simultaneously
suggests that it has a
lot of things to offer.
The barcode, date
and price are all
present on the
bottom left.
The names of celebrities
are highlighted with the
use of different colors
often yellow.
12. The use of a busy
background is very
rare and represents
its uniqueness and
compliments its
unorthodox style.
The large distressed font in pink
attracts attention and gives it a
feminine look appealing to the
targeted audience.
The name written as a large title
clearly suggests it’s the name of
the model.
Up all night links it the rock
following part of the audience
and makes the magazine sound
more up to date with the teen
lingo
The large, bold distressed font links it
with rock following audience giving it
a more carefree look.
Use of lighter color stands out against
the dark background.
The font is large and clearly
recognizable and indicates to the
audience that this issue is all about
music.
The large plus sign in yellow is one of
the iconic things seen frequently on
nylon magazine covers so its easily
recognizable by the targeted
audience .
The main image follows all the codes and
conventions of rock stars.
The pose is relaxed and care-free
The outfit of the model is all black and
leather and she’s heavily accessorized
which confirms and compliments the whole
rock theme of the magazine
The font overlapping the mast head
proves that this magazine has an
already established audience.
As most magazines do not do this it
gives Nylon an eccentric look.
The masthead is pink in color
contrasting with the dark
background, making it stand
out. The pink color also attracts
the targeted audience and
gives it a feminine look.
The masthead is the same on
every cover making it
recognizable for the audience
The direct address is
one of the many
stylistic features of
this magazine .
It establishes a
relationship with the
audience and makes
it look approachable
The model is wearing dark eyeliner her hair is
teased and messy and long
Her expression is serious making her look ‘cool’
and unapproachable. All this links her to rock
theme of the magazine .
