This Presentation will tell you about the recent developments that has taken place in marketing.

1. Seminar on
Recent Developments in
Marketing.
Submitted to : Anjali Shahi
Submitted by : Anjali Negi
B.com(H) IV

2. WHAT IS MARKETING?
• It is the process of planning and
executing the conception, pricing,
promotion & distribution of ideas, goods
& services to create exchanges that
satisfy individual & organizational.

3. RECENT DEVELOPMENTS IN MARKETING
1.Social Marketing
2.Online Marketing
3.Direct Marketing
4.Services Marketing
5.Green Marketing
6.Rural Marketing
7.Consumerism

4. 1) SOCIETAL MARKETING
• A company should make marketing
decisions not only by considering
consumers wants , the company’s
requirements but also society’s long term
interests.
• It is closely linked with Corporate Social
Responsibility and Sustainable
Development.

5. 2) ONLINE MARKETING
• Online marketing is a set of tools
and methodologies used for
promoting products and services
through the internet.
• Online marketing includes a wider
range of marketing elements due to
the extra channels and marketing
mechanisms available on the
internet.

6. 3) DIRECT MARKETING
• Direct marketing is a form of
advertising where organizations
communicate directly to customers
through a variety of media including
cell phone text messaging, email etc.
• It includes Telemarketing, Direct mail,
Internet selling etc.

7. 4) SERVICE MARKETING
• Benefits that one party can offer to
another which is essentially intangible &
does not result in the ownership of
anything.
• It includes telecommunication,
hospitality, airlines, tourism leisure etc.
• There can be 2 types of services
a. Consumer Services
b. Industrial Services

8. 5) RURAL MARKETING
• Process of developing, pricing, promoting and
distributing rural specific goods and services
leading to desired exchange with rural customers
to satisfy their needs and wants.
• The rural market in India generates bigger
revenues in the country as the rural regions
comprise of the maximum consumers in this
country.
• Market for 2 goods :
a. Consumer Goods
b. Industrial Goods

9. 6) GREEN MARKETING
• Green marketing refers to the process
of selling products and/or services
based on their environmental benefits.
• Such a product or service may be
environmentally friendly in itself or
produced in an environmentally
friendly way, such as: Being
manufactured in a sustainable fashion.

10. 7) CONSUMERISM
• Designed to protect the rights of the
consumer.
• Comprises of set of activities of
government, business org. & concerned
consumers that are designed to protect
the rights of consumer.
• It stops unfair trade practices &
provides complete & latest
information.