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Unconventional music videos
1. Valentino Khan – Deep Down Low
Valentino Khan is a music producer and DJ, We can see that the music video is
very unique, the reason for this is that even though it doesn't’t have the artist in
the music video we still know that it is his music as he is already extremely
famous and he doesn't’t have to be in the video. The music video starts off with a
close up of the actor and with the use of special effects we see a lot of things
which you wouldn't’t find in a conventional music videos for example dismantled
faces to create a unconventional and weird atmosphere for the viewer
https://youtu.be/1wl5BbUg05M
2. Kill the Noise - Kill It 4 The Kids (feat. AWOLNATION & R.City)
Kill The Noise, the stage name of Jacob Stanczak, is a DJ and producer from
Rochester, New York. We can see that throughout the whole video Animation is
used and this is because he is already a really well known DJ therefore he can
afford to make a music video with having to have him in it, this is effective as it
makes the music video look different and more engaging for the audience as they
would also like to know what is going on. It is also fast paced which is effective as
you are able to see a lot more different shots and get a wider idea of what the
artist is trying to show through the music video.
https://youtu.be/imrDkegrY1o
3. Route 94- My Love ft Jess Glynne
Rowan Tyler Jones , known by his stage name Route 94, is a British record producer
and remixer from London. He is a producer that is very well known and his style of
music videos have always been very original. As we can see in this video, the infared
effect, this makes the video effective as it is very unconventional and is something
you wouldn’t normally expect to see in a music video and this effect is used
throughout the video. We can also see that Rowan Jones is not in the music video
and this is because he is already someone that is very well known for his music and
therefore he can afford to not have himself present in the music video. The way the
music video is filmed is also important the reason being that the camerawork is used
effectively to show a clear tracking shot of the main character and point of view shots
to show what he is looking at.
