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What is a brand , and how does branding work

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114iiminternship
114iiminternship

PPT belongs to the 10th chapter of the kotler text book

Marketing
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What is a brand?
Brand – Most valuable intangible assets of any firm .
Branding
But how to create difference ?
Recap -What is a brand? -What is branding? -Scope of branding? -How does branding work?
These slides were created by Yovan Sethi, IIIT Allahabad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com) Disclaimer

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