Storytelling has long been mysterious because its true purpose has been misunderstood. While writers want to share their stories, the objective should be turning on readers and making them turn the page. A good story focuses on the audience, not the storyteller, and leaves readers feeling something when finished. History provides hints that all strong stories have three pillars - fear, catharsis, and suffering - and follow a similar pattern of emotionally attaching audiences. Visuals enhance stories by making audiences more interactive.