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How can companies built strong relationships with business customers?

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Sameer Mathur
Sameer Mathur

this presentation is based on the question "How can companies built strong relationships with business customers?" as given in south asian perspective of marketing management by kotler and keller.

Marketing
1 of 12
How can companies build strong relationships with business customers?
Close relationship are driven and part by supply chain management, early supplier envolvement and purchasing alliance.
Buyer supplier relationship can be categorised into 8 categories
Basic buying and selling Simple routine exchanges with moderate level of co- operation and information 1.
2. Bare bones More adaptation by seller less cooperation and information exchange
3 . Contractual trasaction Exchanges are define by formal contract and generally have low levels of trust
Costome r supply 4 . Costomer supply In these, competitition rather than cooperation is dominannt form of governance
5. cooperative system Partners are united in operatio nal ways
6 . Collaborative In this, much trust and commitments lead to true relationship
7 . Mutually adaptive Buyers and sellers make relationship specification
8 . costomer is king Sellers adapts meet
created BY- Shruti Bansal UIT- RGPV, BHOPAL For during an Internship with Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.c om

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How can companies built strong relationships with business customers?