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ANALYSING BUSINESS
MARKETS
How do buyers make their
decision?
STAGES IN THE BUYING
PROCESS
PROBLEM RECOGNITION
IT CAN BE MET BY
ACQUIRING A GOOD OR
SERVICE
GENERAL NEED
DESCRIPTION
BUYER DETERMINES THE NEEDED ITEM’S
CHRACTERISTICS
PROPOSAL SOLICITATION
QUALIFIED SUPPLIERS ARE INVITED TO
SUBMIT PROPOSALS
SUPPLIER SELECTION
BUYERS SELECT BEST SUPPLIER ATTRIBUTES
PERFORMANCE REVIEW
DISCLAMER
CREATED BY ABHISHEK SIROHI,HBTI K
DURING AN INTERNSHIP BY
PROF.SAMEER MATHUR,IIM LUCKNOW.
WWW.IIMInternship.com

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4 ppt