business

1. WHAT IS
MARKET ?

2. MARKET PLACE WHERE
ORGANIZATION PURCHASE RAW
MATERIALS AND COMPONENTS OF
OTHER PRODUCTS FOR THEIR
RESALE OR FOR USE IN
MANUFACTURING OTHER
PRODUCTS

4. FEWER AND LARGER BUYERS
BUSINESS MARKET HAVE FEWER AND LARGER BUYER
THAN CUSTOMER MARKET DOES

5. CLOSE SUPPLIER-CUSTOMER
RELATIONSHIP
IN B2B MARKET SUPPLIER CAN KEEP TRACK OF
CUSTOMER DEMAND EASILY

6. PROFESSIONAL PURCHASING
IN B2B MARKETING PURCHASING ARE DONE BY
PROFESSIONALS

7. MULTIPLE BUYING INFLUENCE
BUYING COMMITIES CONSISTING OF
TECHNICAL EXPERTS AND EVEN SENIOR
MANAGEMENT ARE COMMON IN PURSHASE

8. THE DEMAND FOR BUSINESS GOODS IS ULTIMATELY
DERIVED FROM THE DEMAND FOR CONSUMER
GOODS

9. INELASTIC DEMAND
DEMAND IS NOT MUCH AFFECTED
BY THE CHANGE IN PRICE IN B2B

10. FLUCTUATING DEMAND
A SMALL FRACTION OF FALL IN CONSUMER DEMAND CAN
CAUSE A MAJOR REDUCTION IN BUSINESS DEMAND

11. GEOGRAPHICALLY
CONCENTRATED BUYER
GEOGRAPHICAL CONCENTRATION OF PRODUCERS
HELPS IN REDUCEING SELLING COST