Outline:SMART Goals How to write SMART goals What Is SWOT Analysis? How To Do SWOT Analysis Mission Statement

1. Chapter 2:Marketing and Strategic Planning
Class: Foundation of Marketing
Student’s name: Zahrah

2. Outline:
 SMART Goals
 How to write SMART goals
 What Is SWOT Analysis?
 How To Do SWOT Analysis
 Mission Statement

3. SMART Goals

4. How to write SMART goals
S: Specific
 In order for a goal to be effective, it needs to be specific. A specific goal
answers questions like:
 What needs to be accomplished?
 Who’s responsible for it?
 What steps need to be taken to achieve it?
 Thinking through these questions helps get to the heart of what you’re aiming
for.

5. How to write SMART goals
M: Measurable
Specificity is a solid start, but quantifying your goals (that is, making sure they’re
measurable) makes it easier to track progress and know when you’ve reached the
finish line.
A: Achievable
This is the point in the process when you give yourself a serious reality check.
Goals should be realistic — not pedestals from which you inevitably tumble. Ask
yourself: is your objective something your team can reasonably accomplish?

6. How to write SMART goals
R: Relevant
 Here’s where you need to think about the big picture. Why are you setting the
goal that you’re setting?
T: Time-bound
 To properly measure success, you and your team need to be on the same page
about when a goal has been reached. What’s your time horizon? When will the
team start creating and implementing the tasks they’ve identified? When will they
finish?
 SMART goals should have time-related parameters built in, so everybody knows
how to stay on track within a designated time frame.

7. What Is SWOT Analysis?
 SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

8. How To Do SWOT Analysis
 The following steps can guide the ones doing it for the first time or missing
on a step or two:
 Decide On The Objective
 Define The Strengths
 Define The Weaknesses
 Find The Potential Opportunities
 Define The Threats
 Develop A Strategy

9. Mission Statement
 A strong sense of purpose, a visceral understanding of why the organization is
in business.
 A great sample of a mission statement that leaves no doubt why this
organization exists, is for the Starship Enterprise of the Star Trek movie and
TV show series. It states "to explore strange new worlds, to seek out new life
and new civilizations, to boldly go where no man has gone before." Now that
clearly and in a concise fashion, communicates the reason for being.