3. 1) EXPORT DEPARTMENT
Consists of Sales Manager and
few Sales assistants.
This isn’t adequate when the
company moves into Joint
Ventures or Direct
Investment
8. 3) GLOBAL ORGANIZATIONS
In Global Organizations top corporate
management and staff plan worldwide
manufacturing facilities, marketing policies,
financial flows, and logistical systems.
The global operating units report directly
to the chief executive or executive
committee, not to the
head of an international division.
9. STRATEGIES BASED ON FORCES OF GLOBAL
INTEGRATION AND LOCAL RESPONSIVENESS
GLOBAL INTEGRATION > LOCAL
RESPONSIVENESS
(GLOBAL STRATEGY)
LOCAL RESPONSIVENESS > GLOBAL
INTEGRATION
(PORTFOLIO OF NATIONAL
OPPORTUNITIES)
LOCAL RESPONSIVENESS = GLOBAL
INTEGRATION
(GLOCAL STRATEGY)
10.
11. Created by Akash Yadav, IIT Kharagpur, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com