Why is marketing important ?

•

2 likes•311 views

M

Manisha Shrivastava

Based on book - Marketing Management , 14E by Kotler and Keller

Why is Marketing Important?

Marketing helps
in….

Introducing and Gaining acceptance
of new products

Inspires Enhancements in
In existing products

Understanding
Customer
Needs

Builds Demand for
Products & Services
Which creates
Jobs

CEO’s recognize the role of
marketing in ……

A loyal customer base

Building
Tangible
Assets

Marketers need to decide -
• What features to
design?
• What prices to
set?
• Where to sell
products or
services?
• How much to
spend ?

Is really important…

By-
Himank Airon
MnC
IIT-BHU

References
• Marketing Management , 14E by Kotler & Keller
• http://static.headline.kz/assets/images/2012/09/74f3cc343abd6819
3111570d73641c33-fbpost.jpg
• http://static6.depositphotos.com/1091429/641/i/450/depositphotos
_6411375-3d-marketing.jpg
• http://www.1e.com/blogs/wp-
content/uploads/sites/78/2015/05/Ask-Sam-1E-Product-
Information.jpg
• www.Slideshare.net
• http://www.diaspark.com/Jewelry_software/images/feature/erp/scala
ble-to-adapt-your-growing-business.png
• https://www.cardelmar.co.uk/blog/wp-
content/uploads/2015/03/Car-Hire-Counter-Check-In.jpg
• https://pbs.twimg.com/media/CDCj3dPVIAMEF2S.jpg:large
• http://blog.serviceevaluation.com/wp-
content/uploads/2015/04/iStock_000038176862_XXXLarge.jpg

Disclaimer
These slides were created by Himank
Airon , IIT-BHU during a Marketing
internship by Prof. Sameer Mathur, IIM
Lucknow
(See www.IIMInternship.com )

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Why is marketing important ?

1. Why is Marketing Important?

2. Marketing helps in….

3. Introducing and Gaining acceptance of new products

4. Inspires Enhancements in In existing products

5. Understanding Customer Needs

6. Builds Demand for Products & Services Which creates Jobs

7. CEO’s recognize the role of marketing in ……

8.

9. A loyal customer base

10. Building Tangible Assets

11. Marketers need to decide - • What features to design? • What prices to set? • Where to sell products or services? • How much to spend ?

12.

13. Is really important…

14. By- Himank Airon MnC IIT-BHU

15. References • Marketing Management , 14E by Kotler & Keller • http://static.headline.kz/assets/images/2012/09/74f3cc343abd6819 3111570d73641c33-fbpost.jpg • http://static6.depositphotos.com/1091429/641/i/450/depositphotos _6411375-3d-marketing.jpg • http://www.1e.com/blogs/wp- content/uploads/sites/78/2015/05/Ask-Sam-1E-Product- Information.jpg • www.Slideshare.net • http://www.diaspark.com/Jewelry_software/images/feature/erp/scala ble-to-adapt-your-growing-business.png • https://www.cardelmar.co.uk/blog/wp- content/uploads/2015/03/Car-Hire-Counter-Check-In.jpg • https://pbs.twimg.com/media/CDCj3dPVIAMEF2S.jpg:large • http://blog.serviceevaluation.com/wp- content/uploads/2015/04/iStock_000038176862_XXXLarge.jpg

16. Disclaimer These slides were created by Himank Airon , IIT-BHU during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )