1. LAKMÉ ABSOLUTE
BRAND EXTENSION REVIEW
- PGP30230 | SOUMYA EMANI

2. Hindustan Unilever Limited (HUL) is India's
largest Fast Moving Consumer Goods Company
with a heritage of over 80 years in India
16 HUL brands feature
in India’s Most Trusted
Brands, 2014
10 HUL brands feature
in BrandZ Top 50 Most
Valuable Indian
Brands 2014

3. Hindustan Unilever - Financials

4. Brand Vision
Lakme is an ally to the Indian Woman and inspires her to express her unique beauty
and sensuality, thus, enabling her to realize the potency of her beauty.
19.5
20
20.5
21
21.5
22
22.5
23
Brand Share
Lakme in the Indian Cosmetics Market
2009 2010 2011 2012 2013 2014
Competitive Landscape in Indian Cosmetics
Lakmé Gemey/Maybelline/Jade Revlon Elle 18 Oriflame Others

5. 0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00
40,000.00
45,000.00
50,000.00
2009 2010 2011 2012 2013 2014
Indian Cosmetics INR Mn
Over 200% growth in the last 5 years
Current Market Estimates of INR 44,000 Mn

6. Lakme Absolute
Recent launch in 2014 of a more premium cosmetics and
skincare line
In addition to existing lines such as ‘9 to 5’ targeted at
working women, or ‘Classic’, for the everyday woman
Closest competitor in terms of segment would be the
L’Oreal brand