An overview on Chevrolet's journey.

2. Mayur Motwani
Sunny Sukhija
Abhishek Dholiya
Omkar Shetty
Surjit Singh
Tejas Mhatre

3. History
• Came in 1928 in India
• Office was setup in Bombay with assembly plant constructed in
Sewri
• General Motors(GM) was their producer
• Production started in 1928
• In 1952-53 Indian government forced GM to shut down the shop
• Buy 2003 Chevrolet again rose up and it was re-launched.

5. Marketing
 Chevrolet car had bad 1st innings
 Consumer were confused whether the brand name is General
Motors, or Opel or Chevrolet
 They started marketing in the form ADVERTISEMENT
 4 crore INR were spent on Advertisement.
 Chevrolet cars are also seen in Bollywood movies and in videogames
like Need For Speed.

6. • In 2005 they hired SAIF ALI KHAN for commercial ads
• The first step was to remove all other name from all
communication except Chevrolet
• It was “Chevrolet all the way”
• The second step was to keep the price low
• This helped to rise the sales of Chevrolet

7. Sales
• Since entering in India the companies vehicle sales crossed 1,00,000
units only in 2010 and 2011 , and dropped thereafter.
• As of 2010 Chevrolet currently has 205 dealerships and more than
200 service centres in 178 cities across India.
• In the year 2010 Chevrolet sold 110,800 vehicles i.e 59% more than in
the year 2009
• Chevrolet sales in India started shrinking rapidly i.e in 2012 it was
92,000 units and in 2013 the sales fell to 86,500 units and in 2014 it
came to 52,000 units.

9. Brand Promise
• Karl Slym has devised scheme where the company gives
free service for 3 years or 45000km whichever comes
early
• This include spares, service & maintenance
• Chevrolet gives more than rivals

10. Mission & Vision
“To become a world class maintenance department,
be the best in corporation,
& the benchmark for all others to follow.”

11. Other Crisis
• Parent Company’s bankruptcy in US.
• General Motors had shut down its operations in Bombay. But it
re-entered the market in 1995
• Declining sales after 2011
Advantages with Chevy
 Low Pricing Strategy
 Much competitive after sales service
 A reputed brand image
 Increase in its market share in 7 of its top
10 markets

13. Competitors
• Chevrolet family cars faced toughest competition to Suzuki & Hyundai
• Chevrolet Sedans faced competitions from Honda & Ford
• Chevrolet SUV’s faced competitions from Toyota & Mahindra

14. Conclusion
• It’s an average company India
• Need provide good after sale services
• Availability of spare parts
• Understanding Indian road conditions

15. Thank You..