What methods of promotion are there?
Television Advertisement
to promote a campaign e.g.
Cadburys Eyebrow Campaign
Apple I...
Mail sent directly from the campaigner to specific members of the public that class as a
target audience. It can be highly...
Magazines/Newspap
ersBy posting a campaign about a local product or issue allows a wide range of audience
to easily access...
They can be powerful means to conveying the nature of the organization and its services.
The initial design and layout cou...
Radio Announcements
and web pages
Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page
By using ...
Mail sent directly from the campaigner to specific members of the public that class as a
target audience. It can be highly...
Magazines/Newspap
ersBy posting a campaign about a local product or issue allows a wide range of audience
to easily access...
They can be powerful means to conveying the nature of the organization and its services.
The initial design and layout cou...
Radio Announcements
and web pages
Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page
By using ...
Radio Announcements
and web pages
Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page
By using ...
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Methodsofpromoting

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Methodsofpromoting

  1. 1. What methods of promotion are there? Television Advertisement to promote a campaign e.g. Cadburys Eyebrow Campaign Apple IPhone 5 Advertisement It's Time To Get Up Campaign Three Pony Advert
  2. 2. Mail sent directly from the campaigner to specific members of the public that class as a target audience. It can be highly customized to suit their nature and needs. Direct Mail Email Messages Email messages allow you to use technology to send your campaign vis email. This allows you to use cross media and add hyperlinks to your campaign website, to attach images of the thing you are campaigning about and/or what the issue you are addressing is.
  3. 3. Magazines/Newspap ersBy posting a campaign about a local product or issue allows a wide range of audience to easily access the advertisement. This is effective because it raises a local awareness of the topic advertised.
  4. 4. They can be powerful means to conveying the nature of the organization and its services. The initial design and layout could set out a base house style. They newsletter is a detailed and reliable way to keep the target audience interested. The poster can be very powerful when placed where your audience will actually notice them. They are only ever effective when they stand out from the rest. Make them as noticeable and as bright as possible. Newsletters and Posters Ways to make the campaign stand out:  By using shock methods to allow the audience to remember the shock.  By using threat, e.g. 'you will die if you smoke'. It stops people realising that they will eventually die anyway but that smoking is the thing that is rapidly speeding up the process.  Catchy music. By using a jingle it will allow the audience to remember the campaign better.  By using enigma it allows the audience to think and try and solve the riddle keeping them interested.  By using powerful people to support the campaign.
  5. 5. Radio Announcements and web pages Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page By using the radio you can reach a wide range of audiences. The local radio could be very useful with a brief advert about the campaign and by using a jingle could stick in the minds of the audiences. Web pages can be easily accessed and by adding social networking they could like the campaign. This will allow the campaign to get free advertising and a cross media campaign. Another way to promote the campaign would be to open a facebook page. This would allow the target audience to 'like' the page and follow the progress of the campaign. Because it would be on their 'timeline' the audience would feel more involved.
  6. 6. Mail sent directly from the campaigner to specific members of the public that class as a target audience. It can be highly customized to suit their nature and needs. Direct Mail Email Messages Email messages allow you to use technology to send your campaign vis email. This allows you to use cross media and add hyperlinks to your campaign website, to attach images of the thing you are campaigning about and/or what the issue you are addressing is.
  7. 7. Magazines/Newspap ersBy posting a campaign about a local product or issue allows a wide range of audience to easily access the advertisement. This is effective because it raises a local awareness of the topic advertised.
  8. 8. They can be powerful means to conveying the nature of the organization and its services. The initial design and layout could set out a base house style. They newsletter is a detailed and reliable way to keep the target audience interested. The poster can be very powerful when placed where your audience will actually notice them. They are only ever effective when they stand out from the rest. Make them as noticeable and as bright as possible. Newsletters and Posters Ways to make the campaign stand out:  By using shock methods to allow the audience to remember the shock.  By using threat, e.g. 'you will die if you smoke'. It stops people realising that they will eventually die anyway but that smoking is the thing that is rapidly speeding up the process.  Catchy music. By using a jingle it will allow the audience to remember the campaign better.  By using enigma it allows the audience to think and try and solve the riddle keeping them interested.  By using powerful people to support the campaign.
  9. 9. Radio Announcements and web pages Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page By using the radio you can reach a wide range of audiences. The local radio could be very useful with a brief advert about the campaign and by using a jingle could stick in the minds of the audiences. Web pages can be easily accessed and by adding social networking they could like the campaign. This will allow the campaign to get free advertising and a cross media campaign. Another way to promote the campaign would be to open a facebook page. This would allow the target audience to 'like' the page and follow the progress of the campaign. Because it would be on their 'timeline' the audience would feel more involved.
  10. 10. Radio Announcements and web pages Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page By using the radio you can reach a wide range of audiences. The local radio could be very useful with a brief advert about the campaign and by using a jingle could stick in the minds of the audiences. Web pages can be easily accessed and by adding social networking they could like the campaign. This will allow the campaign to get free advertising and a cross media campaign. Another way to promote the campaign would be to open a facebook page. This would allow the target audience to 'like' the page and follow the progress of the campaign. Because it would be on their 'timeline' the audience would feel more involved.

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