1. Businesses and social media.
By George Smith-Moore, Bruce Chalmers and Damien
Taylor

2. Need to show of how to make businesses cost efficient?
What this is about?

3. Twitter, Facebook and Small Businesses?
 This presentation is aimed at small businesses.
 This will show those businesses how to advertise using social media sites
(will show Facebook and Twitter).

4. Why?
 Using social media sites is free and is therefore an effective way of
advertising.
 As Twitter is a viral media site it is easy for tweets to be passed along.
 Companies will use Twitter and Facebook to promote, connect, and to make
awareness of their product.
 In the following slides will be the 1-10 benefits of using Twitter and then the
benefits of using Facebook

5. Twitter 1-10 benefits for
businesses

6. Connect with customers/consumers
 By setting up an account on twitter for your business, you can use this as an
customer feedback forum. Using free tools like the Twitter search you can
find the unhappy customers and help resolve their issue.

7. Feedback
 You will more than likely get customer feedback, by listening to this and
communicating with the customers, you will have a higher customer service
and it is those things that people like in a business.

8. Branding
 People like to talk to someone real.
 This is because a real person can understand the customer far better than a
bot.

9. News
 Keeping in touch with your customers will make them more likely to follow
you and more interested in your product.
 So by posting tweets and keeping the market informed you will increase
sales and loyalty.

10. Promotions
 If you hand out deals on Twitter people are more likely to use them and
make you more revenue, plus people are more likely to buy your product if
it's on sale.

11. Marketing
 Twitter is free to use and is henceforth not going to effect your overall
revenue
 It is also a effective way of communication.

12. Twitter is Viral
 As Twitter is very viral, it will become part of your marketing strategies.
 Viral means that it will spread easily, and in this case it is by using the re-
tweet button.

13. Spying on competition
 As Twitter is free it is free to use the search tool and then place your prices
competitively, against the market.
 Also if you see that a customer of a rival service is unhappy you can send
them a message and give them a discount and voila you now have a new
customer.

14. Increase Sales
 By promoting your business you will slowly become more popular and well
known, this then will make more people aware of your products/services,
and will bring in more profit/revenue.

15. Loyalty
 If customers are happy with what you have given to them and how you have
helped them. They will be loyal to you for a long time.

16. (some points for twitter may be repeated Facebook)
Facebook

17. Branding
 You can make your brand easily recognisable by Facebook because of the
sheer number of users.

18. Customer engagement
 By including a link to your website and by using promotions you will get
more customers visiting and using your services

19. Reputation
 Facebook can make you a very good reputation and that can then give you
more business.

20. Viral
 Using Facebook for your business is very good as it is viral so your product
will spread quickly and also people head straight to the internet for
information, and if your product is on the internet then that will help a lot.

21. Humanising
 Using the pictures feature you can upload your product, happy customers,
team building. All of this makes your business look better in terms of the
consumer.

22. News
 Using Facebook your business can send out information about community
events, newsletters, competitions and community service. All of this will
make your business look better than that of another business.

23. Ads
 You can buy advertisements on Facebook, this will allow your business to
grow exponentially.

24. Competition
 Using Facebook you can spy on your competition and you can then price
your products competitivly.