2. Short Film Poster: ‘CONNECTED’:
The image of the two
survivors from the
dystopian world dominate
the poster. This highlights
their importance within
the narrative toward the
audience. The close
proximity between the
two characters suggest
that this films theme is to
do with friendship, as well
as reinforcing how they
are “connected”, this
eluding to the title.
The poster maintains a
consistent colour scheme of
beige and a dark blue. The
clashing between these
secondary colours regarding
the two figures and the
isolated backdrop increase a
sense of danger for the two
characters, helping the viewer
to emphasise with them
more. The white of the tubes
breaks away from both
colours, allowing this shade to
highlights the films dystopian
setting, stimulating the
viewers interest. The
dystopian genre is also
advertised through the thick
laboratory uniforms (Mise-en-
scene) as well as a flat
landscape, aside from small
scattered rocks, possibly
signifying the destruction of
the characters relationship.
The title for the film ‘CONNECTED’
follows the colour scheme of a dark
blue, and is portrayed in an upper
case, with a larger font than any
other word on the poster. This may
allow the audience to think on what
the title may actually mean and
how it may be relevant toward the
film. It is also notable to say that
the N’s overlap, conveying the idea
of friendship and connecting,
mirroring the actions of the two
characters above.
Lettering at the bottom reads the people who
worked on the film, not only does this give
the audience the impression that the film is to
be just as professional as an international
piece, but also highlights the importance of
the people who worked on it. For example the
actors are positioned under the title in the
second largest fond on the page. This suggests
that the short relies heavily on their
performance (on which it did).
3. Short Film Poster: ‘ABE’:
The robot ‘ABE’ is the main
character and conventionally
dominates the poster to highlight
his importance. Both his proximity
and his direct address with his
head allow the audience to
sympathise with the character,
which is the main idea that
surround the film. Typical sci-fi
robotic gears and springs are
visible, reinforcing the fact that
ABE is not a human being (which
he wants to be in the film) but
simply an electronic mechanical
device- this uncommon
strangeness helping to stimulate
the viewers curiosity.
The butterfly and the knife
excellently contrast- the insect
representing mortality, life and
freedom, where as the knife is an
immortal object, designed to kill.
This is a terrific parable toward the
narrative of the film as well as
optimising the situation that ABE
finds himself in. These objects
defiantly are thought provoking.
The illuminating blue eyes in contrast
with the grass stains that may be
seen on the body of the robot may
also illuminate the films main
themes of life and death, things
being either natural or man made. It
is also necessary to add that on the
chest of the robot, is what appears
to be blood stains , another contrast
with the grass stains. The black
backdrop allows the audience to
focus on ABE, suggesting the films
narrative to heavily revolve around
the character.
The title for the film ‘ABE’ is in upper
case, pictured in a bright white, in thin
straight lettering. This insinuates the
futuristic life of which humans predict
later on in life- in a way this
interpretation helps the viewer to gain
a sense of accessibility from within it,
associating the future with typical
cliché elements (e.g.- a robot).
4. Short Film: ‘The Blue Umbrella’:
Fourteen umbrellas are the
central focus for the poster. The
majority are portrayed in black
while two are randomly depicted
through the primary colours of
red and blue. The red and blue
pairing are close together, the
blue adjacent with its colourful
peer. This symbolizes the films
theme of love, as well as
overcoming unhappiness and
mundane reality. Reality and
adulthood, which is arguably seen
as the antagonistic force for the
film is represented through the
majority of the umbrellas.
Every umbrella seen in slightly
different, a contrasting
alternation. Although this
slight detail is subtle, this
specific tweak may represent
that many unhappy owners to
the umbrellas, in contrast to
the very few happy owners of
two umbrellas- PIXAR being
famous for their touching
animations that consist of
strong moral messages such as
this- the primary colours of red
an blue connoting happiness
and love, where as the many
black umbrellas representing
unsatisfied society altogether.
‘The blue Umbrella’ tile is positioned toward the side of the poster, implying that Pixar are interested in their audience
to be engaged by a visual story rather than wording (they understanding their target audience) the lettering for the title
of the poster is thin, and in part italics. This immediately creates a post-modern classical feel, for ‘old’ movies such as
‘Casablanca’ or ‘Some Like it Hot’ were depicted in familiar lettering. This at once gains the audiences approval, for
audiences understand this it to be a movie that makes one think as well as be entrained (this helping the film to gain
the shorts niche following)- arguably unlike Hollywood block-busters of today. However PIXAR is seen at the bottom,
the company being distinguished and thus helping to attract a larger audience than before.
