cadbury case study

1. BOUKHRISSI Zakaria
MBA2B
E. Craig

3. Creation of funny and unique hangouts:
- Choclate google+ homepage.
- With the athlete Rebecca Adlington.
- Choclate tasters.
 increase of traffic
3 738 953 followers

4. -33% of fans are engaged in Bitsa
Wispa campaign.
- Update content to maintain fans
and reach new ones.
-Not real tweet (from facebook)
-Not use as principal social media, less
success than facebook.

5.  Receipe ideas
 Not really use to promote
the brand image.

6. Face to face between
customers and
chocolate taster and
sportive.
Tweet from Facebook.
Less success
Ideas of receipts with
Cadbury
Update content to
maintain fans and reach
new ones.
Engage with youth audience
Stand out from other sponsors

7. https://www.thinkwithgoogle.com/case-studies/cadbury-sweet-google-plus.html

8.  Hangout’s with managers of the hotel
 Hangout’s with resident guest to share live experience.
 Quizzes to win meals, nights and packages in the hotel.

9.  Mobile version website