3. Our music video is
quirky, fun and
“down –to-earth”
that will represent
our target audience
in a positive way.
4. • This single was released in the UK on the 18th
June
• Song criticized for being a similar style
with Lily Allen
• Praised for the lyrics
5.
6.
7.
8.
9. Who is your target
audience?
• Target Audience profile
•Mainstreamers: Have a need for security; plan
for the future, has a pension, likes brands,
doesn't’t want to stand out from the crowd – they
want to go with the flow, makes up 40% of
populationn.
10.
11. What would a big fan of your
music video genre expect to find?
• Kate Nash’s website (pictures, comments and posts)
•Kate Nash dedicated Tumbler page
•Kate Nash Facebook page
13. Goodwin’s theory?
• Our music narrative style is
amplification and disjuncture
• Amplification: adding a deeper
meaning to the song
• Disjuncture: the music video
doesn’t relate to the song
(slightly)
• For the audience: make it more
humorous and entertaining, they can
relate to it.
14. What label is the artist signed to?
• Epic Records (owned by Sony
Entertainment) gives artist
creative control
• Mainly for singer/song writers
• Other artists signed to this label:
Paloma Faith, Dianna Vickers,
Rebecca Fergurson, Laura White
• Music will available to buy from
shops and download on iTunes/artist
website.
15. Where we will be filming
The exterior locations our group have decided on using are:
•Regents Park- We chose Regents Park purely for its scenery and because there
are many places we can film, the places we selected in the park to film are
the fountain and the flower gardens
•Brick Lane- this is an area we chose because it fits the genre of our song
very well, being indie pop we wanted to present an urban feel to our music
video
•Paget St.- Our group also wanted to locate our music video, on Paget St with
our artist singing to the song
• A playground- this will show a fun spirited and joyful image of teenagers
enjoying themselves.
Furthermore, for the interior location we have decided on using:
•The Hummingbird bakery- situated in Spitalfield. We decided on using this
bakery because their décor is much suited to the theme of our song
• The green screen- another location we want to add to our music video also,
were we will be projecting a series of images related to the song.
17. Risk Assessment
Before we begin to film we wanted to risk assess every aspect of our music
video, in case any problems arise during production:
•If the likelihood is that we don’t get to shoot in the bakery, perhaps we
can scrap that idea and keep to our exterior locations seeing as we have
four already, or choose another interior location which could be the
“Banksy coffee house & bar”
•If we are unable to film in Regents Park then we will be using Canonbury
Grove, which we feel fits the vibe of our music video
•The weather could be another obvious problem for our music video as we
want to have a sunny atmosphere which may cause some delays, so the best
possible solution will be to check up on the weather 2 days in advance to
see how things will be, or pick another day to film
•The possible dangers we might come across while filming in the park will
be filming near the lake, in order to minimize these dangers we will shoot
from a distance and be as careful as possible!
