Young marketers elite 2 assignment for Attendance Consumer insight

1. PHẠM THỊ QUỲNH

2. CONSUMER INSIGHT
Consumer insight has been
defined as “a deep truth
about the customer, based on
their behaviour, experiences,
beliefs, needs or desire that is
relevant to the tasks or issue
and rings bells with target
relevant to the tasks or issue
and rings bells with target
people”
Attitudes
and
actions

3. INSIGHT : women are turned off
by beauty product ads that consistently
feature women that do not look like 95% of
us.
They understood through research, that to
appeal to women, you had to feature
compelling women that looked like them

4. Research
STEP 2
Research