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Managing your online presence 
Yan Luong 
Head of Digital Communications 
Presence Switzerland (FDFA) 
yanluong.com 
@yan_luong
@yan_luong 
@yan_luong
LET’S TALK ABOUT YOUT DIGITAL 
FOOTPRINT 
@yan_luong
@yan_luong
WHY DOES IT MATTER? 
@yan_luong
Findability
Communities 
@yan_luong
WHERE DOES IT BEGIN? 
@yan_luong
Personal Branding 
@yan_luong
@yan_luong
The content burger 
@yan_luong
YOUR WEBSITE 
@yan_luong
@yan_luong
Newsletters 
Greetings Guts 
Getting 
@yan_luong
@yan_luong
@yan_luong
@yan_luong
SOCIAL MEDIA & COMMUNITIES 
@yan_luong
24
25
26
@yan_luong
@yan_luong
@yan_luong
You are a media 
You have got an audience 
Your audience are makers 
Your audience has an 
audience 
@yan_luong
@yan_luong
@yan_luong
@yan_luong
Information Emotion 
Belonging 
@yan_luong
@yan_luong
THANK YOU! 
@yan_luong

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Managing your online presence - Montreux Jazz Academy - 2014 11 02