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The Power of Facebook
- 2. How social can help you in marketing your event to your target audience WHAT YOU’LL BE SEEING TODAY LIZA LORENZO
- 3. WHAT is social media marketing? WHY use Facebook? HOW do we use Facebook? THINGS 3 LIZA LORENZO
- 4. What is SOCIAL MEDIA MARKETING? LIZA LORENZO
- 5. SOCIAL MEDIA MARKETING • to promote your products/services –be present on the social media platform where their audience are LIZA LORENZO
- 6. • to build preference, trial and retention – to maximize the platforms SOCIAL MEDIA MARKETING LIZA LORENZO
- 7. • to engage with consumers – you can talk directly to the consumers to answer inquiries, concerns and to sound off opinions PRODUCT/ SERVICE SOCIAL MEDIA CONSUMERS SOCIAL MEDIA MARKETING LIZA LORENZO
- 8. • to engage with consumers – you can talk directly to the consumers to answer inquiries, concerns and to sound off opinions SOCIAL MEDIA MARKETING LIZA LORENZO
- 9. SOCIAL MEDIA MARKETING CREATING content ENGAGING with consumers ANALYZING the information from consumers LIZA LORENZO
- 10. IT IS A TWO-WAY COMMUNICATION. Parang relationship lang SOCIAL MEDIA MARKETING CREATING content ENGAGING with consumers ANALYZING the information from consumers LIZA LORENZO
- 12. Facebook is at #1 LIZA LORENZO
- 13. SOCIAL MEDIA USERS in the PH KEEP ON GROWING LIZA LORENZO
- 15. GENERAL CONSUMER BEHAVIOR ON SOCIAL MEDIA LIZA LORENZO
- 16. WE LIKE BROADCASTING INFORMATION Digital is where people are actually social networking and they share social media OPPORTUNITY LIZA LORENZO
- 17. Digital is where people are actually social networking and they share social media CHALLENGE WE LIKE BROADCASTING INFORMATION LIZA LORENZO
- 18. WE LIKE SEEKING INFORMATION Digital is where people read information, get knowledge from it, etc. OPPORTUNITY LIZA LORENZO
- 19. CHALLENGE WE LIKE SEEKING INFORMATION Digital is where people read information, get knowledge from it, etc. LIZA LORENZO
- 20. WE LIKE SHARING INFORMATION Digital is where people learn about things through their friends/family who share the information OPPORTUNITY LIZA LORENZO
- 21. CHALLENGE WE LIKE SHARING INFORMATION Digital is where people learn about things through their friends/family who share the information LIZA LORENZO
- 22. WE LIKE TRACKING INFORMATION Digital is where people track progress of certain events LIZA LORENZO
- 23. 2 Types of SOCIAL USERS LIZA LORENZO
- 29. MAXIMIZING SOCIAL MEDIA: FACEBOOK LIZA LORENZO
- 30. WHO are you talking to? WHAT is the message you want to say? WHERE do you want to communicate it? HOW do you speak to your consumers? STEP 1: ASK QUESTIONS LIZA LORENZO
- 31. ACTIVITY #1 Let’s DISCUSS! LIST DOWN THE FOLLOWING: WHO are you talking to? WHAT is the message you want to say? WHERE do you want to communicate it? HOW do you speak to your consumers? LIZA LORENZO
- 32. STEP 3: PLOT YOUR EDITORIAL CALENDAR LAUNCH Drive awareness ENGAGE encourage participation SUSTAIN Keep them hooked in participating OCTOBER 2016 DECEMBER 2016 - 2017 LIZA LORENZO
- 33. ACTIVITY #2 Let’s PLOT! LIST DOWN THE RELEVANT DATES FROM ANNOUNCEMENT OF YOUR EVENT, TO THE ACTUAL EVENT, TO THE POST EVENT CONSIDER HOW MANY TIMES A WEEK YOU NEED TO UPDATE YOUR CONTENT LIZA LORENZO
- 34. STEP 4: START CREATING & PUBLISHING CONTENT LIZA LORENZO
- 38. ACTIVITY #3 CREATE YOUR CONTENT PLAN LIZA LORENZO
- 39. 1. Be PRESENT on the platform/s where your consumers are in 2. LISTEN to what they want or need 3. PROMOTE your product/service 4. CONVERSE with them to get feedback 5. EXPERIMENT on the different features of the platformThings to Remember 5 LIZA LORENZO