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8 Misconceptions About the Future of Media

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Boris Veldhuijzen van Zanten speaks in Moscow at the SLON magazine event about 8 misconceptions about the Future of Media.

Published in: Marketing, Technology
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8 Misconceptions About the Future of Media

  1. Boris Veldhuijzen van Zanten Co-founder & CEO TNW @Boris
  2. News Events Data Space
  3. • 24/7 reporting • 25/50+ posts a day • Between 200000 and 400000 daily visitors • 2,5m+ followers on social media • #20 in top 100 blogs in the world (out of 300 million blogs). In top 5 blogs in technology, in reach & influence
  4. misconceptions about the FUTURE OF MEDIA 8
  5. We can reach the whole world! 1/8
  6. Countries 244
  7. Online advertising is The Future 2/8
  8. Banners aren’t working
  9. Banners aren’t working
  10. Online advertising is Doomed 3/8
  11. Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion
  12. Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion
  13. 24h?
  14. ‘Bossvertising’
  15. Social media means your audience will do your marketing for you 4/8
  16. Shares ≠ Visitors ≠ Revenue
  17. You can engage directly with your Community 5/8
  18. Trolls?
  19. Do feed the trolls
  20. Getting started is cheap and easy 6/8
  21. There’s already too much news online too much 7/8
  22. Being first matters less, and is harder Knowing what happened and why matters more and is also harder
  23. We have to find out what works 8/8
  24. Mobile is the future, so we need apps 9/8
  25. Mobile isn’t mobile
  26. So why aren’t apps the future?
  27. apps used per month 27
  28. spent on only 5 apps 79%
  29. Conclusion So…
  30. It is really difficult to make something people want Making money from something that people really want, is relatively easy
  31. Boris Veldhuijzen van Zanten Co-founder & CEO TNW @Boris

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