What is the best marketing technics are you currently using to win new customers? Find why fleet and vehicle graphics is the best economical and most powerful way to reach new clients.

1. Driving Your Business To
Better Profits!
By Roy Kaldes Signs of Profit

2. How do you
attract
new customers
from
scratch
?

3. • The good ol’ Yellow Pages
• Direct Marketing (Mailed Coupons)
• Newspaper Ad
• Billboards
• Radio
• TV
• Internet
The Traditional Ways

4. The Yellow Pages
• Limited Targeting
Capability
• Ad placed along with
your direct
competition
• Annual Placement
• In some markets more
then one Yellow Book
issued every year
?

5. Direct Mail
• Target
(income, area,
etc.)
• Measurable
• 50% thrown away
without a second
glance.
• 2-5% Response
considered
• Big Success.

6. • A short life span.
• Expensive.
• Only 69% read the
newspaper daily.
• Newspapers and
magazines Lose
readerships
Monthly
Newspaper & Magazine
• Effective for
temporary
promotion.
• Delivers detailed
information.

7. Billboard
• Available 24
hours a day
• Targets select
customers
(income,
lifestyle, etc.)
• Can’t be moved.
• High monthly
payment .
• Long term
commitment.

8. RadioRadio
• Requires heavy
repetition.
• Expensive!!!
Fact: 86% listen daily to the radio.
• Targets selected
audience.

9. Network TVNetwork TV
• Visual video/audio
presentation.
• Targets select
audience
(certain hours)
• Requires repetition.
• High Cost $$$$$$
Fact: 75% watch local TV news..

10. Network TVInternet
• Target selected
audience
• Measurable results
• Fast change
• Pay Per Click ads
• SEO professional
• Too much competition

11. will go outdoors
either as
drivers,
passengers,
or pedestrians
to work, shopping,
eating, movies…
of us96%

12. Isn’t That Where Your Business
Should Be?

13. You already own the most effective tool to
gain more new buying customers in the
lowest cost possible…
THE GOOD NEWS

14. Professionally designed wrapped vehicles will
generate about 28,000 impressions a day.

15. 91%of the people surveyed by the American
Trucking Association (ATA) reported that
they do notice words and pictures on fleet
vehicles.

16. 75%
reported that they developed a
favorable impression of the company
when graphics were used.

17. 29%
said they would base a buying decision
on these impressions.

18. No other form of advertising
offers a lower cost per impression
than full-color
fleet and vehicle graphics.

19. Let’s Compare Costs
0
5000
10000
15000
20000
25000
Monthly 400 1,818 1,500 250
Yearly 4,800 21,816 18,000 3,000
Yellow
Pages
News
paper
Billboard
Vehicle
Wrap*
*Payments for a vehicle wrap are amortized over a year!!!

20. Vehicle wrap…
what is it?

21. It is NOT a paint job!
Full colored images
printed with outdoor
grade ink on a
specially engineered
vinyl which are
laminated for
maximum protection
and cover the vehicle
from all sides.

22. Major Benefits
• Drive your business message into any
potential buying customer’s area.
• Outstanding Name recognition.
• Low cost per impression.
• A long-term life span.
• Enhanced image.

23. A picture is worth a thousand
words!!!
Remember…

24. SIGNS OF PROFIT can maximize those
benefits for your company through
• Experience
• Innovation
• Design
• Quality of Print
and Materials
• Qualified installers
• Fast turn-around
• Minimum down-time

25. “We averaged 4-6 calls a week from people
who had seen our trucks…
I know that Signs of Profit was a huge
contributor to that success and we will
continue to use them as
a competitive advantage in the future.”
Ross Fletcher CLP Owner
Hemlock Landscaping
Jasper, Georgia

26. We get calls all the time from
People seeing them on the road....
We sold one $20,000+ job at a
gas station from someone seeing
the truck and coming over...”
“This type of advertising is definitely paying off.
David Carden Owner Carden Heating and Air Kennesaw, Georgia

27. Your Success
is Our Success!
WHEN CAN WE START?
Our goal is getting
the maximum
impact and
Outstanding
results for your
business!