Corporate Applications For Podcasting1

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A simple presentation on applications for audio and video podcasting in corporate and non-traditional media.

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  • Some people also refer to Vodcasts (video podcasts) as Vidcasts (video cast). Same thing.
  • DU gives 5 reasons. Delft University in the Netherlands are very active in online design work incorporating Pod and Vodcasting. They give 5 excellent reasons why Vodcasts work so well in instructional designs
  • Further questions, comments? Please feel free to email me with future questions you may have.
  • Other ideas??
  • Palm sized camera, holds 60 minutes video, new HD holds 60 min. Good for short clips for LMS, Blogs, social network sharing. How can this digital tool be utilized? ( short video expert interviews, moving images, video orientation and introductions)
  • Discuss the use of the flip camera as a resource gathering tool. (short video clips, interviews, moving imagery)
  • Various educational videos that you can use like Vodcasts already exist for your “linking.” You can also share those you produce with others.
  • Corporate Applications For Podcasting1

    1. 1. Why Podcasting? Audio or Video Podcasts are the online delivery of “On Demand Audio or Video Content.” They can be used for educational, training and promotional purposes, providing Corporate productions with an excellent web 2.0 cross-platforming tool.
    2. 2. Do You Need an IPOD? <ul><ul><li>The term “Podcast” is misleading since it implies an IPOD is needed </li></ul></ul><ul><ul><li>Podcasts can play on any MP3 or portable digital audio/video device. </li></ul></ul><ul><ul><li>You can also play them on your computer or access directly from websites. </li></ul></ul>
    3. 3. Corporate Applications <ul><li>Podcasts can help reach diverse audiences </li></ul><ul><li>Podcasts can reinforce your corporate message </li></ul><ul><li>Podcasts can assist with skills training </li></ul><ul><li>Podcasts can be archived for later review </li></ul><ul><li>Podcasts are easy to update </li></ul><ul><li>Podcasts are a great Web 2.0 tool </li></ul>
    4. 4. The 12 Guidelines still apply! <ul><li>Define the Project’s Objectives!   </li></ul><ul><li>Who’s the Audience?  </li></ul><ul><li>What’s the Budget? </li></ul><ul><li>Who gets FINAL approval? </li></ul><ul><li>What is the production style? </li></ul><ul><li>Where is the production location?  </li></ul><ul><li>What are the technology needs? </li></ul><ul><li>What are your talent needs? </li></ul><ul><li>What’s the highest quality the budget will allow? </li></ul><ul><li>How will the product be viewed and distributed? </li></ul><ul><li>How will you measure the production’s effectiveness </li></ul><ul><li>Promotion is important, how will this be accomplished? </li></ul><ul><li>  </li></ul>
    5. 5. <ul><ul><li>Use Podcasts to demonstrate foreign languages and customs for traveling staff </li></ul></ul><ul><ul><li>Files are easily downloadable onto mobile devices for later review and training </li></ul></ul><ul><ul><li>Files can be effective product promotional tools </li></ul></ul><ul><ul><li>Files are easy to update and keep current </li></ul></ul>Corporate applications
    6. 6. Remember: Concise is better <ul><li>10 minutes or less: ( chunk longer pieces into segments ) </li></ul><ul><ul><ul><li>Skills Training (employee and customer) </li></ul></ul></ul><ul><ul><ul><li>Management or Expert Interviews </li></ul></ul></ul><ul><ul><ul><li>Promotional information </li></ul></ul></ul><ul><ul><ul><li>Product explanations </li></ul></ul></ul><ul><ul><ul><li>Case Documentation </li></ul></ul></ul><ul><ul><ul><li>Architectural Tours </li></ul></ul></ul><ul><ul><ul><li>Cultural Travel </li></ul></ul></ul><ul><ul><ul><li>Food preparation </li></ul></ul></ul>
    7. 7. Simple Digital Technology <ul><ul><li>The new flip camera </li></ul></ul><ul><ul><li>Quick video uploads for online video podcasts, social network sites, or blogs </li></ul></ul><ul><ul><ul><li>www.theflip.com </li></ul></ul></ul>
    8. 8. Flip Video Camera
    9. 9. <ul><li>Apple comes with iMovie, </li></ul><ul><li>For PC’s purchase Windows Movie Maker </li></ul><ul><li>List of freeware video editors: </li></ul><ul><li>http://www.videohelp.com/tools/sections/video-editors-wmv-av </li></ul>For more complex editing
    10. 10. UTUBE http://www.youtube.com/browse?c=27
    11. 11. <ul><li>Place you training or promotional materials here for wider distribution </li></ul><ul><li>UTube Videos have a 10 minute limit </li></ul><ul><li>You can link to them from your corporate websites </li></ul>What can UTUBE do for you?
    12. 12. <ul><li>http://www.profgeek.com/vodcasts.htm </li></ul><ul><li>A simple Vodcast about RSS technology </li></ul><ul><li>http://research.uchicago.edu/highlights/ </li></ul><ul><li>Various Vod and Podcasts from University of Chicago </li></ul>Video Podcast Examples
    13. 13. <ul><li>Using multiple technologies to reach your target audience and </li></ul><ul><li>share your message is the prime objective. Many tools are </li></ul><ul><li>free and easy to employ. Finally, as you design your Non-traditional </li></ul><ul><li>media productions consider how to incorporate the following: </li></ul><ul><li>Podcasts (both audio and video) </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul>Cross-Platforming 2.0

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