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Running a business in 2012
Innovating the world through social innovation and social business
Raymond Witvoet   innovation consultant
                  innovation conversationalist
Innovation   SME
General practioner   no specialist
Agenda

• Entrepreneurship            • Selfreflection


• Innovation


• Business models


• Social Innovation


• Social Entrepreneurship


• Rijnlands vs Anglosaksian
Entrepreneurship
fast   faster
what’s this?   90’s
what’s this?   2009
Alfons Niesink, 30 years
                           in hindsight everything can be
   innovation consultant   explained
• Flexible



• Responsive



• Persistent



• Reflective
Cooperation   key to survival
Lean start up   iterative
4 types of innovation
Product Innovation   lightbulb
Philips Hue   remote controlled
Market Innovation   Mac Classic
Market Innovation   iPhone
Technological Innovation   Coal energy
Solar energy   on the go
a small sidestep
Business models   BMC
Freemium   internet is a driver
4 basic ways to earn money
Paid by the hour   limited hours per day per person
Subscriptions   rates per item, day, month etc
Indirect   ads, research
Lump Sum, margin,
                    FMCG
      commission
there are no other ways
but you can mix them
Social Innovation, the 4th innovation
validation   the value of persons
Social innovation growth
                           Step 1, myself
                   model
it all starts with 1 person   leadership lessons
Social innovation growth
                           step 2, how we do the things
                   model   together
work together   move trees
Social innovation growth
                           step 3, the way you work as a
                   model   proposition
work as proposition   FISH!
Social innovation growth
                           step 4, shared value, social
                   model   entrepreneurship, CSR
Social Entrepreneurship   Valid Express
how to organise?
Craftsmanship   Connection    Trust
                Inspiration
Command    Control      Communication
          Information
you decide!
Raymond Witvoet
@raymondwitvoet
raymond.witvoet@syntens.nl

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In holland guest college

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