3. Knowledge Management
• A robust Knowledge Management program helps your
company:
o Avoid reinventing the wheel, and build upon passed
successes
o Create an environment where learning and ideation is
routine
o Improve the speed of business
o Promote a long term focus on developing the right
competencies and skills
o Protect key knowledge and competencies from being lost
or copied
4. Knowledge Management
Tools
• A sophisticated document repository to support client
deliverable development, archive industry research, and build
thought leadership
• Wiki for knowledge accumulation
• Forums to facilitate and capture dialogue
5. Knowledge Mapping
• Knowledge mapping is:
o
o
o
o
o
the field within knowledge management
that studies ways to provide
employees throughout an organization
with customized knowledge maps
to create insights and vision
• A knowledge map is:
o
o
o
o
o
o
a presentation of
(analyses of)
knowledge available within an organization,
possibly aggregated,
contextualized,
and appropriately visualized
5
6. Thought starters…
• Let us think about knowledge content/assets in two categories:
o
Delivery: This may be the most pertinent category for our group, as we are regularly looking to
leverage/adapt previous created assets to create client deliverables
Thought Leadership: Extremely valuable for our group to leverage, however we many not have as
much visibility into the creation, location, or ownership of these assets
o
Press
Releases
Pitch Decks
Internal
Webinars
Industry
Insight
Briefs
Proposals
Delivery
Project
Briefs
Statements
of Work
Best
Practices
Packaged
Deliverable
s
Competitor
s Work
External
Webinars
Studies
Thought
Leadership
& Research
White
Papers
Case
Studies
Articles
Bio’s /
Experts
Blog Posts
6
7. Knowledge Mapping Example
• What information will be housed in this knowledge
management tool?
1. What content will you expect to share?
a)
b)
c)
d)
With
With
With
With
one another?
other teams?
your customers?
the general public?
2. What types of content do you generate?
a) Are there multimedia requirements?
b) Is there a level of security necessary for your content?
3. What templates need to be in place for your
content?
a) Who is responsible for keeping your content up to standard?
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8. Knowledge Mapping Example
Provide answers to the following questions:
• Management:
o
o
Who has expert knowledge in subject X?
Who is building up / wants to build up expertise in subject X?
• Resource Management:
o
o
Which knowledge is required in project X, and at what level?
What experience does knowledge worker X have in area Y?
• Knowledge Workers:
o
o
Where can I find knowledge on subject X?
Who have the best knowledge on subject X?
8
9. Knowledge Mapping Steps
• Identify additional people to be included in our
mapping exercise
• Schedule knowledge mapping session
• Report back to key stakeholders
• Design & Implementation
9
