Mian Abdur Rehman Internal Branding By Mian Rehman

BUILDING CORPORATE BRANDING THROUGH INTERNAL MARKETING: THE CASE OF UK RETAIL BANKS By Ioanna Papasolomou & Demetris Vrontis

BACKGROUND ,[object Object],[object Object],[object Object]

INTERNAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

INTERNAL MARKETING (Cont..) ,[object Object],[object Object],[object Object]

BRANDING ,[object Object],[object Object],[object Object],[object Object]

BRANDING (Cont..) ,[object Object],[object Object],[object Object],[object Object]

INTERNAL MARKETING & BRANDING ,[object Object],[object Object],[object Object],[object Object]

BUILDING CORPORATE BRANDING THROUGH INTERNAL MARKETING THE CASE OF UK RETAIL BANK INDUSTRY

PURPOSE OF THE STUDY ,[object Object],[object Object]

METHODOLOGY ,[object Object],[object Object]

BRAND BUILDING ACTIVITIES FOR FMCG V/S FINANCIAL SERVICES ,[object Object],[object Object]

BRAND BUILDING ACTIVITIES FOR FMCG V/S FINANCIAL SERVICES (Cont..) ,[object Object]

IM AS A MEANS FOR BUILDING STRONG CORPORATE BRAND ,[object Object],[object Object]

IM AS A MEANS FOR BUILDING STRONG CORPORATE BRAND (Cont..) ,[object Object],[object Object]

RESEARCH FINDINGS ,[object Object],[object Object],[object Object]

RESEARCH FINDINGS (Cont..) ,[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object]

CONCLUSION (Cont..) ,[object Object],[object Object]

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