3. INTRODUCTION
At Contoso, we empower organizations to foster collaborative thinking to
further drive workplace innovation. By closing the loop and leveraging agile
frameworks, we help business grow organically and foster a consumer-first
mindset.
Presentation title 3
refers to a tool used by the
entrepreneur to position the
product in the target market
segment to efficiently and
effectively deliver it to the
consumers.
An entrepreneur uses
Marketing Mix to convince the
target consumers about the
benefits of buying and
consuming the product.
8. MEET OUR TEAM
Presentation title 8
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN
Chief Operations Officer
RAJESH SANTOSHI
VP Marketing
9. MEET OUR EXTENDED TEAM
TAKUMA HAYASHI
President
GRAHAM BARNES
VP Product
MIRJAM NILSSON
Chief Executive Officer
ROWAN MURPHY
SEO Strategist
FLORA BERGGREN
Chief Operations Officer
ELIZABETH MOORE
Product Designer
RAJESH SANTOSHI
VP Marketing
ROBIN KLINE
Content Developer
9
10. PLAN FOR PRODUCT LAUNCH
Presentation title 10
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs
11. TIMELINE
11
SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX
Synergize scalable
e-commerce
Disseminate
standardized
metrics
Coordinate e-
business applications
Foster holistically
superior
methodologies
Deploy strategic
networks with
compelling e-
business needs
12. AREAS OF FOCUS
12
B2B MARKET SCENARIOS
• Develop winning strategies to keep
ahead of the competition
• Capitalize on low-hanging fruit to
identify a ballpark value
• Visualize customer directed
convergence
CLOUD-BASED OPPORTUNITIES
• Iterative approaches to corporate
strategy
• Establish a management framework
from the inside
13. 13
Many factors go into a pricing model. Brands may:
•Price a product higher than competitors to create the
impression of a higher-quality offering.
•Price a product similar to competitors, then draw attention
to features or benefits other brands lack.
•Price a product lower than competitors to break into a
crowded market or attract value-conscious consumers.
•Plan to raise the price after the brand is established or
lower it to highlight the value of an updated model.
•Set the base price higher to make bundling or promotions
more appealing.
15. SUMMARY
Presentation title 15
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we do
business."
•Where will people be looking for your product?
•Will they need to hold it in their hands?
•Will you get more sales by marketing directly
to customers from your own e-
commerce website, or will buyers be looking
for you on third-party marketplaces?
•Do you want to converse directly with your
customers as they purchase, or do you want a
third party to solve customer service issues?
16. HOW WE GET THERE
Presentation title 16
ROI
• Envision multimedia-
based expertise and
cross-media growth
strategies
• Visualize quality
intellectual capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through
sustainable strategies
• Engage top-line web
services with cutting-edge
deliverables
SUPPLY CHAINS
• Cultivate one-to-one
customer service with
robust ideas
• Maximize timely
deliverables for real-time
schemas
Here’s what you can do to ensure your people are making the right impact
on your customers:
•Develop your marketers’ skills so they can carry out your marketing mix
strategy
•Think about company culture and brand personality.
•Hire professionals to design and develop your products or services.
•Focus on customer relationship management, or CRM, which creates
genuine connections and inspires loyalty on a personal level.
17.
18. A company's packaging catches the attention
of new buyers in a crowded marketplace and
reinforces value to returning customers. Here
are some ways to make your packaging work
harder for you:
19. 19
A company's packaging catches the attention of new
buyers in a crowded marketplace and reinforces value
to returning customers.
Here are some ways to make your packaging work
harder for you:
•Design for differentiation
•Provide valuable information
•Add more value.
26. The term needs refers to consumer's desire for a products
or service with a specific benefit, whether functional or
emotional
26
A want is a desire for products or services that are not
necessary, but consumers wish for.
In economics, wants are defined as something that a
person would like to possess, either immediately or at a
later time
27. 27
Maslow’s Hierarchy of Needs Theory
The physiological needs include food, clothing, shelter, water, and sleep. They are generally known as the
basic needs of human beings. The physiological needs occupy the widest base in the hierarchy to indicate that
all human beings have physiological needs.
The safety needs rank second.
These include personal security, employment, resources, health, and property safety. The theory suggests that
the lower level of needs should fulfill first before satisfying the needs on the succeeding level.
The social needs are on the third level in the hierarchy of needs. These include the needs of friends,
acceptance, and love or belongingness. People who have fully satisfied the two lower levels will seek the
needs of belongingness and acceptance.
The need for self-esteem. These include respect, recognition, and honor by the community. The
need to be popular or well-known is the very essence of selfesteem
The highest level of need is self-actualization. This need is satisfied when people have finally realized their
ultimate dream
37. THE BRAND ELEMENTS
37
Brand Name (or product brand) a word, group of words,
letters, or numbers representing a product that can be
spoken. Should be easily pronounced, distinctive, and
recognizable
What's a good brand name?
A good brand name should have following characteristics:
• It should be unique/distinctive (for instance- Kodak, Mustang)
• It should be extendable.
• It should be easy to pronounce, identified and memorized.
38. THE BRAND ELEMENTS
38
Brand Mark - the part of a brand that is a symbol or design.
It may include distinctive colors or lettering
A brand mark is the visual elements (symbol, art design, or image)
of a company's brand that make it immediately recognizable.
According to the Social Science Research Network, 65% of people are
visual learners.
39. 39
A brand mark is a supportive element that helps customers
identify a brand at once. When people see the brand mark,
it should remind them of the unique characteristics of your
company.
A logo is a symbol made up of text and images used to
identify a brand. It's created permanently and
can sometimes undergo slight modifications. A logo shows
what a brand does and values. It can be presented in the form
of an abstract or figurative design or stylized brand name if
this company has a high level of brand awareness.
THE BRAND ELEMENTS
40. THE BRAND ELEMENTS
40
Trade Name (or corporate brand) identifies and promotes a
company or a division of a particular corporation ◦
a) The legal name used while conducting business
b) Used to promote a positive image of the organization
(quality, value, reliability)
42. THE BRAND ELEMENTS
42
Trademark - a brand name, brand mark, trade name, trade
character, or a combination of these, that given legal
protection by the federal government
43. 43
The product that the entrepreneur intends to produce, and sell
must instill in the minds of the target consumers.
The product must satisfy the needs and wants of the target
consumer better than the competitors.
Knowing your customer is vital for any business endeavor.
Successful business owners understand what their customers
want and the most effective way of making their product or
service available.
46. 46
A.Differentiate needs from wants.
B. Enumerate and explain the five levels of
needs based on Maslow’s Hierarchy of needs.
C. Discuss the importance of branding in the
practice of entrepreneurship.
Editor's Notes
our customer only cares about one thing: what your product or service can do for them. Because of this, prioritize making your product the best it can be and optimize your product lines accordingly. This approach is called “product-led marketing.” In a marketing mix, product considerations involve every aspect of what you're trying to sell
Promotion is the part of the marketing mix that the public notices most. It includes television and print advertising, content marketing, coupons or scheduled discounts, social media strategies, email marketing, display ads, digital strategies, marketing communication, search engine marketing, public relations and more
Where will you sell your product? The same market research that informed your product and price decisions will inform your placement as well, which goes beyond physical locations. Here are some considerations when it comes to place
people refers to anyone who comes in contact with your customer, even indirectly, so make sure you're recruiting the best talent at all levels—not just in customer service and sales force.
Design for differentiation. A good design helps people recognize your brand at a glance, and can also highlight particular features of your product. For example, if you’re a shampoo company, you can use different colors on the packaging to label different hair types.
Provide valuable information. Your packaging is the perfect place for product education or brand reinforcement. Include clear instructions, or an unexpected element to surprise and delight your customers.
Add more value. Exceed expectations for your customers and give them well-designed, branded extras they can use, like a free toothbrush from their dentist, a free estimate from a roofer, or a free styling guide from their hairdresser.
The field of economics strongly reiterates that human beings have insatiable needs and wants. The theory provides the entrepreneur a sound basis for determining which product to produce for the target consumers.
