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The Art of  User Engagement
Examples of Great Participation
 
How To Get Participation?
Reduce Cost of Participation vs Free, but not so easy This is easy
Design For Ego It’s not about you, it’s about the  u ser
Reputation ebay yelp
Recognition yelp
Popularity
Ranking
Relevant Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Labor Cost of Effort vs Social Cost of Not Participating
Completeness
Social Pressure
Herd Mentality
It’s easier to just follow the crowd
Reciprocity
You bite me, I’m gonna bite you back
Commitment
People are more obliged to uphold publicly made commitments
Discovery
The Author – Pek Pongpaet ,[object Object],[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object]

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The Art Of User Engagement