1. Social Media Academy
Knowledge Series
NCP Model
Presented by Wendy Soucie, Principal
Wendy Soucie Consulting LLC
25 years + experience manufacturing / professional
service firms. Unique focus technical products and
service firms Unique focus ‐ technical products and
engineering. Based in the Midwest with national reach.

2. We help manufacturing and service firms
p g
We start with a strategic approach
We start with a strategic approach
Business
Goals
G l Clarify
Clarify Brand Extend Marketing
Strategy
S Tactic
Tools:
Advertising
Public relations
Public relations
Direct mail
Social media, etc.
2
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

3. The assessment identifies influencers
The assessment identifies influencers
Facebook
Blogs
Other
niche sites
niche sites
YouTube
Twitter LinkedIn
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 3

4. Tool Hierarchy
Tool Hierarchy
• Micro blogging
– may be confusing for a small business
• Social Networks
– be prepared to share, find like minded
groups
• Social Bookmarking
– Tagging content, building links
• Social Directory Search
Social Directory Search
– good start for small business John Jantsch, Duct Tape Marketing, Microsoft Live Office
• RSS
– Aggregate info listening
Aggregate info, listening
• Blogging
– Read, listen, comment, then write
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 4

5. Professional Services Firm
Professional Services Firm
• OBJECTIVE: Drive people to Website,
look as big as they are, face to face
l k bi h f f
meetings
• STRATEGIES Li t th
STRATEGIES: Listen, thought leadership,
ht l d hi
track market conversations, trusted
resource
resource
• TACTICS: e‐Zines, LinkedIn, LinkedIn
Groups
Future: Blog, Facebook‐Fan Page &
g p,
groups, Twitter
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 5

6. Professional Services
Professional Services ‐ Approach
• LinkedIn – get profiles up for firm leaders,
LinkedIn get profiles up for firm leaders,
branded, search optimized, keywords
• Competition: 22 companies on LI for similar
Competition: 22 companies on LI for similar
services regionally
• 1000 companies on LI that fit size for
1000 companies on LI that fit size for
potential
• Group Examples – 1100 Wisconsin executive
Group Examples 1100 Wisconsin executive
groups, with the largest having over 10K
members
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 6

7. Professional Services ‐ Network
Professional Services
 LinkedIn devote regular time
LinkedIn devote regular time
Network: direct connections,
groups, clients, partners
groups clients partners
Contribute: Q & A, multimedia
Participate: Q & A, group
Participate: Q & A group
discussion, news sharing,
Track growth,
,
comments, referral links
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 7

8. Professional Services Thought Leadership
Professional Services – Thought Leadership
• Network: Opportunity for targeted social
Network: Opportunity for targeted social
media education
– Box net ezines Howto com Small Business pub
Box.net, ezines, Howto.com, Small Business pub.
• Contribute: articles, whitepapers
• Participate: Comment on others documents
and presentations.
Track referral links, comments, downloads
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 8

9. Manufacturer Technical Product
Manufacturer – Technical Product
• OBJECTIVE: Get found, grow
marketshare, network in – military
marketshare network in military
and medical instruments, face to
face meetings
• STRATEGIES: Listen, add knowledge,
focus product development area
• TACTICS: whitepapers technical
TACTICS: whitepapers, technical
papers, LinkedIn, LinkedIn Groups,
Search Directories , video sharing
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 9

10. Manufacturer
Manufacturer ‐ Approach
• LinkedIn – Approach Medical
pp
Device/Instruments, Military Communications
and Contractors, potential partners
• Competition 21 companies on LI for similar
Competition: 21 companies on LI for similar
products, 4141 listed within medical device
• Group Examples –
Group Examples
– Medical Devices 277 groups, largest with 30K
members,
– M di l D i E i
Medical Device Engineers 4K,
4K
– Military Communications – 14 groups, largest 1.6K
– Professional associations
© Copyright 2009 Wendy Soucie
10
Consulting LLC ‐ All Rights Reserved

11. Manufacturer ‐ Network Building
Manufacturer Network Building
 LinkedIn
Network: direct connections,
groups, clients, vendors
groups clients vendors
Contribute: Q & A, multimedia
Participate: Q & A, group
Participate: Q & A group
discussion, news sharing,
technical info sharing
g
Track growth,
comments, referral links
,
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 11

12. Manufacturer Add Knowledge
Manufacturer ‐ Add Knowledge
• Network: Opportunity for targeted social
Network: Opportunity for targeted social
media
– Box net Scrib ezines Howto com
Box.net, Scrib, ezines, Howto.com
• Contribute: whitepapers, tech papers,
videos, slide presentations
videos slide presentations
• Participate: Comment on others documents
and presentations.
Track referral links, comments, downloads
© Copyright 2009 Wendy Soucie
12
Consulting LLC ‐ All Rights Reserved

13. Contact Wendy Soucie
y
Engage with me.
Enter the conversation.
Engage with your customers.
Wendy Soucie, Principal
Wendy Soucie Consulting, LLC
y g,
Applied Social Media for Business
608‐225‐1985
Social web links:
http://xeesm.com/wendysoucie
wsoucie@wendysoucie.com
Presentation avail on slideshare.net/wsoucie
13
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

14. Why Wendy Soucie Consulting?
y y g
We provide:
We provide
Expertise with technical products
Manufacturing experience
Manufacturing experience
Social media assessments
Marketing best practices
Thought leadership strategies
Social media building blocks
Training
T i i on tools and strategy
l d
Implementation help and coaching
Network, contribute, participate
Network contribute participate
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved 14

15. Disclosure
• Wendy Soucie Consulting LLC
• Founder/Principal
• Integrated Alliances
• Regional Executive Director – WI
• End Result Marketing
• Social Media Strategist
Social Media Strategist
Photo credits – Istockphoto.com Slides 5,9,11
Photo credits Istockphoto com Slides 5 9 11
15
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved