Afd Overview


Published on

AboutFaceDigital social media services.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Afd Overview

  1. 1. AboutFaceDigital Social Media Services Overview May 26, 2009 Conversational Marketing = Brand Development
  2. 2. About Us • AboutFaceDigital specializes in social media marketing programs • We manage Facebook contests and promotions to drive traffic and engagement • The company has a partnership with to monitor and manage online reputation • Our clients have included: Alltel, Bank of America, Better Homes & Gardens, BearingPoint, Garry Kasparov (World Chess Champion), Sprint, and many more © 2009 AboutFaceDigital, Confidential & Proprietary
  3. 3. My Background QuickTimeª and a decompressor are needed to see this picture. • Served in senior-level positions at top-ten pr agencies for 15 yrs • Served as CMO for two-publicly traded technology companies • Author of upcoming book, Facebook Marketing for Dummies • Contributing author of Connect! Marketing in the Social Media Era • Co-founder of, leading reputation management search engine © 2009 AboutFaceDigital, Confidential & Proprietary
  4. 4. Social Media Strategies © 2009 AboutFaceDigital, Confidential & Proprietary
  5. 5. Listening - Social Media Analysis • Samepoint is proprietary technology that monitors and measures all social media mentions of a brand, company, or keyword • Service provides metrics, including timeline, sentiment analysis, discussion points, top influencers, top sites, etc. • We monitor Twitter as well as blog posts, YouTube, social bookmarking sites (I.e. Digg, Delicious), social networks (I.e. Facebook, LinkedIn), podcasts, etc. • Allows organizations to track their brand and reply directly to thwart potential crisis comm. situations © 2009 AboutFaceDigital, Confidential & Proprietary
  6. 6. Engagement • AFD creates blog response programs and posts comments within appropriate blogs and social networking forums on behalf of our clients • The agency will create a lexicon of key words to track and tie-in messaging replies for each term • All conversation threads will be monitored and documented • Where necessary, AFD will confer with client regarding the most appropriate response • We can also create an email or TXT message alert system to notify key management of any pending reputation management crisis situations © 2009 AboutFaceDigital, Confidential & Proprietary
  7. 7. Facebook Contests • Agency implements social media contests and promotions on behalf of our clients • We create customized contests on clients’ Facebook Fan Page • We develop rules and privacy agreements and oversee prize fulfillment • We allow users to submit video, text, images, etc. • Highlights can be syndicated to YouTube and other video sites • Users can vote on entries to determine winners • We provide end-to-end contest solutions Goodwill Promote © 2009 AboutFaceDigital, Confidential & Proprietary
  8. 8. Surveys and Market Research - The Agency leverages Facebook as a surveying tool - Agency oversees internal Facebook ad campaigns to target specific users for the survey group - We provide incentives to drive traffic - Company incorporates bulletin boards for more qualitative discussions © 2009 AboutFaceDigital, Confidential & Proprietary
  9. 9. Social Media “Presence” Programs • AFD will set-up and manage clients’ social media outposts • We develop and manage presence on Twitter, Facebook, MySpace, YouTube, Linkedin and many more • Continuously update content and lead discussions • Target and acquire tech-savvy, influential Twitter following • Develop metrics and reporting format © 2009 AboutFaceDigital, Confidential & Proprietary
  10. 10. Last Word • AFD is experienced in social media marketing programs • The agency is able to identify and target “influencers” to build positive word-of-mouth groundswell • Agency specializes in Facebook contests as a key promotional vehicle to drive traffic and user adoption • Agency manages presence for clients across appropriate social media channels (blogs, Facebook, Twitter, Linkedin, MySpace) to foster community, encourage participation and optimize viral “word of mouth” assets • Company also develops original video content and distributes to all major online video platforms • Agency has partnership with Samepoint to monitor and track online reputation management © 2009 AboutFaceDigital, Confidential & Proprietary
  11. 11. Contact Richard Krueger (917) 400-0240 © 2009 AboutFaceDigital, Confidential & Proprietary