Chapter 15 Vocab

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Chapter 15 Vocab

1. Chapter 15

2. PROMOTION

3. COMMUNICATION PROCESS

4. SENDER

5. MESSAGE

6. ENCODING

7. MESSAGE CHANNEL

8. RECEIVER

9. DECODING

10. FEEDBACK

11. INTERPERSONAL COMMUNICATION

12. MASS COMMUNICATION

13. BROADCAST MEDIA

14. ADVERTISING

15. PUBLICITY

16. PUBLIC RELATIONS

17. PERSONAL SELLING

18. SALES PROMOTION

19. PROMOTIONAL MIX Personal Public Sales Selling Relations Advertising Promotion

20. PROMOTIONAL PLAN

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