Measuring Museum Social Impact
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A national research study, Measurement of Museum Social Impact (MOMSI), is working to create a survey to help museums measure their social impact. In this session, hear about the study, its history, and the forthcoming toolkit; preliminary social impact data from MOMSI host museums; and host museum perspectives on how to recruit participants through an equity lens and use social impact data for master and strategic planning, advocacy, and community engagement. PRESENTERS: Emily Johnson, Field Services Manager, Utah Division of Arts & Museums Dean Watanabe, Vice President, and Deputy Director, San Diego Zoo Dan Keeffe, Director of Learning & Engagement, Los Angeles Zoo and Botanical Gardens Lorie Millward, VP of Possibilities, Thanksgiving Point Institute Michelle Mileham, Ph.D., Project Manager, Measurement of Museum Social Impact & Accessibility Coordinator, Utah Division of Arts & Museums
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Measuring Museum Social Impact
- 1. MEASURING SOCIAL IMPACT FOR STRATEGIC CHANGE
- 2. What does museum social impact mean to you? How would you define it? What does it look like in action? How do you know it’s happening?
- 3. SOCIAL IMPACT DEFINITION The effect of an activity on the social fabric of a community and the wellbeing of the individuals and families who live there. Continued Learning & Engagement Health & Wellbeing Valuing Diverse Communities Strengthened Relationships
- 4. Building on Utah-based pilot studies, MOMSI is scaling up and testing the social impact tool at a national level. MEASUREMENT OF MUSEUM SOCIAL IMPACT (MOMSI)
- 6. WHAT WE ASKED OF HOST MUSEUMS ● Be open to the public (virtual experiences didn’t count) ● Recruit at least 100 participants ● Allow participants - and at least one guest - to visit the museum three times free of charge
- 8. CONTINUED LEARNING & ENGAGEMENT ● I wonder about how things work. ● I incorporate recently learned information into my day-to-day life. ● I regularly visit local museums (could also include zoos, gardens, etc.). INCREASED HEALTH & WELLBEING ● I am able to bounce back from adversity. ● I am open to new ideas. ● I am confident in contributing my opinion to a conversation.
- 9. STRENGTHENED RELATIONSHIPS ● It is easy for me to develop social relationships. ● I make it a point to spend time with my friends and/or family. ● I build strong and supportive relationships with a variety of people. VALUING DIVERSE COMMUNITIES ● I learn new things from people who are different from me. ● I understand how cultures are similar and different. ● I am aware of the challenges faced by others with backgrounds different than my own.
- 10. SEE MORE INDICATOR STATEMENTS & OPEN-ENDED QUESTIONS
- 11. SMALL GROUPS
- 12. SMALL GROUP DISCUSSIONS Dan Keeffe - recruiting participants through an equity lens Dean Watanabe - social impact data for community development & engagement Lorie Millward - social impact data for advocacy & master planning
- 14. WHAT’S NEXT?
- 15. SAVE THE DATE Museum Social Impact Toolkit – JUNE 2023 –
- 16. Advice What advice would you give museum professionals using the social impact toolkit?
- 17. Toolkit How could you implement this work? What resources will you need?
- 18. Learn more at: museumsocialimpact.org Subscribe to the newsletter for project updates See more social impact survey questions:
- 19. This project was made possible in part by the Institute of Museum and Library Services. MICHELLE MILEHAM, MOMSI Project Manager michelle@museumsocialimpact.org | Twitter: @mamileham EMILY JOHNSON, UT Division of Arts and Museums emilyjohnson@utah.gov | Twitter: @UtahArtsMuseums DAN KEEFFE, Los Angeles Zoo dan.keeffe@lacity.org | Twitter, Facebook, Instagram: @LAZoo LORIE MILLWARD, Thanksgiving Point Institute lmillward@thanksgivingpoint.org | https://thanksgivingpoint.org/ DEAN WATANABE, San Diego Zoo dwatanabe@sdzwa.org | Twitter, Facebook, Instagram: @sandiegozoo
Editor's Notes
- Michelle/Emily Introductions (we’ll introduce everyone else momentarily) 1 hour 15 min From proposal: We will begin with a traditional panel for introductions and MOMSI project background (history, why we’re doing this work, and some social impact data for context). Speed Geeking will then be used for a majority of the session, with attendees choosing one of three presenters they want to engage with in 15 minute time blocks. We will end with a quiet reflection and feedback for what attendees think they’ll need to be able to do this work at their museum. The final 10 minutes remaining will be used to address any unanswered questions and/or for full group discussion. 10 min - Intros and background 45 min - 3 stations, 15 min each: recruiting participants and measuring social impact through an equity lens (Dan) - Title 1 school partners and did recruitment through those schools/partners; recruiting audiences who don’t normally visit the Zoo, barriers beyond admission to coming to the Zoo; who is coming to be a part of that impact; as a City entity, duty to serve everyone using social impact for strategic planning and community development and engagement (Dean) - Fresno Chaffee Zoo was embarking on an ambitious Purpose Planning process (Strategic/Facility/Business) plan and saw the opportunity to understand our communities, including where we do and do not have significant impacts. Recruitment was both intentional (community partners) and general (social media, email, on-site). How do we impact communities we don’t already have a relationship with? How do we deepen relationships with more communities? using social impact data for advocacy and master planning (Lorie) - long-term use of social impact data, different interest levels over time from leadership; developing partnerships post-social impact study 10 min - What would you need to do this work at your museum (reflection time, share out ot sticky notes/white paper for audience feedback) 10 min - Q&A/discussion
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- Michelle What we were looking for and why
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- Host Museums
- Include: Lorie Millward, VP of Possibilities Thanksgiving Point Institute Lehi, Utah Dean Watanabe VP and Deputy Director of San Diego Zoo, formerly Chief Mission Officer of Fresno Chaffee Zoo San Diego/Fresno, CA
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- Emily - how would you implement, what resources would you need, what would you want to know, etc
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