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Intellectual Property for Technology Startups - Entrepreneurship 101
 

Intellectual Property for Technology Startups - Entrepreneurship 101

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Intellectual property (IP) is the lifeblood of every knowledge-based start-up or venture. Learn how to identify and manage your intellectual property in a strategic way and examine how it fits in with ...

Intellectual property (IP) is the lifeblood of every knowledge-based start-up or venture. Learn how to identify and manage your intellectual property in a strategic way and examine how it fits in with your overall business model. A large part of your competitive advantage depends on your ability to protect and properly exploit or commercialize your product or service innovations. IP law provides the framework for protecting and commercializing these innovations.

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    Intellectual Property for Technology Startups - Entrepreneurship 101 Intellectual Property for Technology Startups - Entrepreneurship 101 Presentation Transcript

    • MaRS  Discovery  District   Entrepreneurship  101   Wednesday  January  18,  2012     ARSHIA  TABRIZI     B.A.Sc.  Computer  Engineering  (Hon)  (UofT)   Juris  Doctor  (Law)  (UofT)   Member  of  Ontario  &  California  Bars     www.tabrizilaw.com     arshia@tabrizilaw.com    Copyright 2012 Tabrizi Law Office PC
    • ¡  1990-­‐1995  –  UofT  software/hardware  engineering,  IBM  ¡  1995-­‐1998  –  joined  the  “dark  side”  –  UofT  law  school  ¡  1998  –  back  to  “the  force”  –  thesis  on  “University  Spin-­‐offs”  ¡  1999-­‐2001  –  Wilson  Sonsini  Goodrich  &  Rosati  PC  (Palo  Alto,   Silicon  Valley)  –  incorporated  Google,  IPO’d  Apple,  800+  lawyers  ¡  2002  –  Tabrizi  Law  Office  -­‐  full-­‐service/exclusive  start-­‐up  practice     §  Incorporation,  Financing,  IP,  Trademark,  Patents,  Licensing,  Web   §  Strategic  Partner  with  Clients  –  equity,  relationships,  3-­‐4/year  ¡  Client  list   §  NeXJ  Systems  (founded  by  William  Tatham,  previously  founder  of   Janna  Systems,  acquired  by  Siebel  for  $1.7  b.)   §  RedFlagDeals.com  (acquired  by  Yellow  Pages  Group)   §  WedSnap  Inc.  (acquired  by  The  Knot  Inc.)   §  MMB  Research  (smart-­‐energy  platform,  $1  m.  angel  round)     §  CognoVision  (acquired  by  Intel)   Copyright 2012 Tabrizi Law Office PC
    • ¡  NOT  to  become  IP  lawyers   §  Your  job  is  to  build  companies  ¡  NOT  to  learn  how  to  file  a  patent   §  Patent  agent  ¡  NOT  to  learn  how  to  file  a  trademark   §  Trademark  agent  ¡  NOT  to  learn  how  to  file  a  copyright   §  Copyright  office   Copyright 2012 Tabrizi Law Office PC
    • ¡  To  learn  3  things:   1.  What  is  the  big  deal  with  IP?   2.  Why  should  you  care  about  IP?   3.  What  do  you  do  about  IP?   Copyright 2012 Tabrizi Law Office PC
    • ¡  Billions  of  dollars  are  at  stake:   §  Google  acquisition  of  Motorola  Mobility  $12b.   §  Apple  using  patents  against  Android   §  Auction  for  Nortel  patents   §  i4i  $240  m.  against  Microsoft   §  BlackBerry  loses  BBX  -­‐  even  BBM?   §  Winkelvoss  twins  against  Facebook     Copyright 2012 Tabrizi Law Office PC
    • ¡  I  read  about  it  in  Steve  Jobs  biography     §  Steve  Jobs  had  dozens  of  patents   §  Apple  lost  copyright  case  on  Windows   ▪  Apple  got  GUI  from  Xerox  PARC   §  Steve  Jobs  negotiated  music  rights   §  Steve  Jobs  was  secretive  &  controlling   ▪  NOT  lean  start-­‐up  methodology   Copyright 2012 Tabrizi Law Office PC
    • ¡  3  reasons  why  IP  is  a  big  deal:   1.  IP  is  a  legal  fortress   ▪  IP  protects  your  valuable  assets   2.  IP  is  a  sword  &  shield   §  IP  attacks/defends  against  competitors   3.  IP  is  a  money-­‐making  tool   ▪  IP  monetizes  your  business  assets   Copyright 2012 Tabrizi Law Office PC
    • ¡  IP  is  a  legal  fortress   §  Collect  your  assets   ▪  Employment  agreements  –  patents   ▪  Consulting  agreements  –  copyright   §  Protect  your  assets   ▪  Invention  –  file  a  patent,  trade  secret   ▪  Brand  –  file  a  trademark   Copyright 2012 Tabrizi Law Office PC
    • ¡  IP  is  a  legal  fortress   §  Kinds  of  assets   ▪  Ideas   ▪  Business  plans   ▪  Inventions     ▪  Names,  brands   ▪  Software     ▪  Designs   Copyright 2012 Tabrizi Law Office PC
    • ¡  IP  is  a  sword  &  shield  ¡  Patents   §  Invention   ▪  New,  non-­‐obvious,  utility   §  20  year  monopoly   §  First-­‐to-­‐file  system   ▪  Not  who  invented  first   ▪  No  good-­‐guy  defence   Copyright 2012 Tabrizi Law Office PC
    • ¡  Patents  as  Swords   §  Offensive  strategy   §  Sue  competitors   ▪  You  are  stepping  on  my  turf  -­‐  stop  or  pay  up   §  i4i  v  Microsoft   ▪  $4-­‐5k  to  file,  $15-­‐20k+  to  register   ▪  $1m+  to  enforce  a  patent   ▪  Public,  venture  $$$,  contingency   Copyright 2012 Tabrizi Law Office PC
    • ¡  Patents  as  Shields   §  Defensive  strategy   §  Free  to  practice  invention   §  Deterrent  -­‐  counter-­‐sue  competitors   §  Google  acquisition  of  Motorola   ▪  Globe  &  Mail  -­‐  http://bit.ly/q4CpQy     Copyright 2012 Tabrizi Law Office PC
    • ¡  Patents  v  Innovation   §  Patents  equal  innovation   §  Patents  kill  innovation  ¡  Question   §  How  much  innovation  could  Google  have  produced   if  it  had  spent  $12b  on  product  development  instead   of  Motorola’s  patents?   Copyright 2012 Tabrizi Law Office PC
    • ¡  Trademarks  as  Shields   §  Ensure  you  are  free  to  use   ▪  Corporate  registration  not  enough   §  Protect  brands  before  investing   ▪  Avoid  RIM’s  problems  with  BBX/BBM   §  Filing  fees  are  affordable   §  Short  process  ~  6-­‐12  months   Copyright 2012 Tabrizi Law Office PC
    • ¡  Trade  Secrets  as  Swords   §  “Secret  sauce”   §  “Confidential”   ▪  Source  code,  algorithm,  chemical  formulation,  business   plan,  customer  or  vendor  list,  pricing  list   §  Non-­‐disclosure  agreements   ▪  Limit  use  –  only  to  evaluate  our  product   ▪  Limit  disclosure  –  only  to  employees   §  Sue  if  they  exceed  limited  rights   Copyright 2012 Tabrizi Law Office PC
    • ¡  IP  is  a  money-­‐making  tool   §  Patent  licensing   ▪  Microsoft  patents  for  Android  mobile  devices   ▪  Hardware  IP  licensing  (IP  cores)   ▪  Materials,  biotech  start-­‐ups   §  Copyright  licensing   ▪  Foundation  of  software  industry   ▪  Music  licensing  (e.g.  iTunes)   §  Trademark  licensing   ▪  Merchandise  (e.g.  Star  Wars)   Copyright 2012 Tabrizi Law Office PC
    • ¡  IP  is  a  Business  Tool   §  IP  is  not  the  goal   §  IP  is  a  means  to  an  end   §  IP  is  in  service  of  business  objectives   §  IP  works  with  other  business  tools   §  IP  is  a  part  of  your  business  strategy   ▪  How  do  make  money?   ▪  How  do  maintain  competitive  advantage?   Copyright 2012 Tabrizi Law Office PC
    • ¡  Angel  investor   §  Patents  –  purpose  (sword,  shield)   ▪  How  does  it  fit  with  business  strategy   §  Digital  media  start-­‐up   ▪  Trademark  –  logo,  brand   ▪  Copyright  –  content,  software   ▪  Patents  –  sometimes   §  Inventive  technology   ▪  Patents,  trade  secret   Copyright 2012 Tabrizi Law Office PC
    • ¡  List  core  business  assets   §  List  intangible  assets   §  What  is  my  business?   ▪  Prioritize  the  assets   §  IP/start-­‐up  advice   §  Strategic  IP  plan   ▪  Customize   ▪  Prioritize   ▪  Timeline   ▪  Budget   ▪  Review     Copyright 2012 Tabrizi Law Office PC
    • ¡  Tabrizi  Law  Office  P.C.   §  www.tabrizilaw.com   §           arshia_tabrizi   §  arshia@tabrizilaw.com   §  416.510.2600  x.306     Copyright 2012 Tabrizi Law Office PC