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Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
Evolution of Social Media Powerpoint
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Evolution of Social Media Powerpoint

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  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Welcome and thanks for coming to think and talk about the future of books and libraries. If we had a crystal ball – this would be easy. None of us knows how this will play out so let’s have fun and be creative.Don’t forget – libraries have been in the digital space for awhile – think Library Channel here at CML – Dialog searches – electronic resources, etc.
  • Transcript

    • 1. AGENDATalking at Two Way Future - What’s Research Case Study People Conversations next?
    • 2. TALKING AT PEOPLEThe beginning of Social Media: 1996-2006 MySpace, GeoCities, Tripod, etc.
    • 3. TALKING AT PEOPLEOne-way conversation Write to people Write about something Didn’t get a message back Very one sided
    • 4. TWO WAY CONVERSATIONConversations Start to Happen: 2006-2010 Facebook, Twitter
    • 5. TWO WAY CONVERSATION Consumers and Brands talking to each other FEMA- do not use cell phones to tell people you are okay, use twitter, Facebook, etc. Talk to your senator on Facebook, twitter, etc.
    • 6. RESEARCHSocial Media is used for Research: 2010-present Twellow, Angie’s lists, yelp
    • 7. RESEARCHConsumers: use social media to do research byasking other consumers what products to buy Anything from a Car/house purchase to pet groomers, restaurants, clothing stores, etc.
    • 8. RESEARCHBrands: Use social media to find out what theirtarget audience is talking about Research on age, demographics, income, etc. We believe this information is accurate:  People don’t know they are being watched with social media  Huge amount of information and samplings, speed
    • 9. FUTURELooking forward with the information wehave to what might happen next… Presidential Elections: based on social media discussions might more accurately predict then polls Global Warming: predict weather patterns based on social media keywords  Ex: early plants, rain, etc.
    • 10. FUTUREUnemployment: predict rate in future based on what people say on social media  Ex: laid off, unemployed, etc.Flu outbreak: predict flu outbreak based on social media posts  Ex: sniffles, stomach ache, etc.
    • 11. CUSTOMER RESEARCH: DEFINES THE MARKET Driving Park Penetration Rate By Age 60% 50% 40% 30% 20% 10% 0% 1-4 5-9 10- 15- 18- 21- 25- 35- 45- 50- 55- 60- 65- 75- 14 17 20 24 34 44 49 54 59 64 74 84Cardholder Database Research 20,745 residents live within a 1-mile radius of the branch 7,396 cardholders live within a 1-mile radius of the branch Branch has a market penetration rate of 36% Penetration rates varied from 20% to 53%
    • 12. CUSTOMER RESEARCH: DEFINES THE MARKETClaritas PRIZM Clusters Standard-setting target marketing since 1973 Lifestyle and behavior precision segmentation Combines demographic, consumer behavior, geographic information totarget customers
    • 13. CUSTOMER RESEARCH: DEFINES THE MARKET
    • 14. CUSTOMER RESEARCH: DEFINES THE MARKET
    • 15. CUSTOMER RESEARCH: DRIVES YOUR BRANDValue MessageReady to Read CorpsAt-Risk Literacy
    • 16. CUSTOMER RESEARCH: DRIVES YOUR BRANDValue MessageJob Help Centers50,000 in 2011
    • 17. CUSTOMER RESEARCH: DRIVES YOUR BRANDValue MessageTransformational AgencyChanging Lives
    • 18. CUSTOMER RESEARCH: CHANGE BEHAVIORS
    • 19. CUSTOMER RESEARCH: CHANGE BEHAVIORS
    • 20. CUSTOMER RESEARCH: CHANGE BEHAVIORS • Increase usageStrategy for • Target users in the sweet spotOccasional • Develop tools Users: • Define what behaviors we want to specifically drive and measure
    • 21. CUSTOMER RESEARCH: CHANGE BEHAVIORS
    • 22. CUSTOMER RESEARCH: CHANGE BEHAVIORS
    • 23. CUSTOMER RESEARCH: CHANGE BEHAVIORS
    • 24. CUSTOMER RESEARCH: MEASURE IMPACT • Development of businessOutputs to plansOutcomes • Enhanced research studies • Goals for the web
    • 25. CUSTOMER RESEARCH: MEASURE IMPACTBusiness Plan GoalsWhat’s our outcomeWhat is successHow do we measure itSunset Plans based onmeasurementRepeatable practice“This changes everything.”
    • 26. CUSTOMER RESEARCH: MEASURE IMPACTEnhanced Research Studies The Ohio State UniversitySummer Reading Club study
    • 27. CUSTOMER RESEARCH: MEASURE IMPACTEnhanced Research Studies The Ohio State UniversitySummer Reading Club study
    • 28. CUSTOMER RESEARCH: MEASURE IMPACT7 Years in the Waiting! Set goals for key website pages Integrate all channels Minute-by-minute measurement
    • 29. QUESTIONS

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