We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

FEB2013SOCIAL, DIGITAL ANDMOBILE WORLDWIDEKEY STATISTICAL INDICATORS FOR EACH REGION AROUND THE WORLD we are social • FEBRUARY 2013

FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3

FEB2013 THE WORLDWIDE PICTURE 7,018,000,000 52% 48% TOTAL POPULATION URBAN RURAL 2,330,000,000 33% INTERNET USERS INTERNET PENETRATION 1,720,000,000 24% USERS ON TOP SOCIAL NETWORKS SOCIAL NETWORKING PENETRATION 6,400,000,000 91% MOBILE SUBSCRIPTIONS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED FEB2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013). SOCIAL MEDIA: BASED ON 3SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT FEB 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012).

FEB2013 THE INTERNET (WORLDWIDE) 2.33 33% BILLION USERS PENETRATION SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) 4

FEB2013 ANNUAL INTERNET USER GROWTH RATE +250 +3% MILLION USERS PENETRATION SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) 5

FEB2013 INTERNET PENETRATION BY REGION EASTERN EUROPE 48% NORTH AMERICA WESTERN EUROPE 78% 75% 24% CENTRAL ASIA 39% 28% 32% MIDDLE EAST ASIA CENTRAL AMERICA 13% OCEANIA 44% AFRICA 56% SOUTH AMERICA SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) 6

FEB2013 SOCIAL MEDIA (WORLDWIDE) 1.72 24% BILLION USERS PENETRATION SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) 7

FEB2013 ANNUAL SOCIAL MEDIA GROWTH RATES +240 +2% MILLION USERS PENETRATION SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) 8

FEB2013 SOCIAL MEDIA PENETRATION BY REGION EASTERN EUROPE 48% NORTH AMERICA WESTERN EUROPE 54% 41% 8% CENTRAL ASIA 19% 23% 28% MIDDLE EAST ASIA CENTRAL AMERICA 5% OCEANIA 36% AFRICA 35% SOUTH AMERICA SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) 9

FEB 2013 TOP SOCIAL NETWORKS BY ACTIVE USERS FACEBOOK 984 M QZONE 598 M SINA WEIBO 287 MTENCENT WEIBO 277 M PENGYOU 259 M NUMBERS REPRESENT MONTHLY ACTIVE USER ACCOUNTS. SOURCES: FACEBOOK, SINA AND TENCENT (LATEST AVAILABLE DATA, AS AT FEB 2013) 10

NOV2012 MOBILE SUBSCRIPTIONS (WORLDWIDE) 6.40 91% BILLION SUBSCRIPTION SUBSCRIPTIONS PENETRATION SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 11

NOV2012 ANNUAL MOBILE GROWTH RATES +530 +5% MILLION SUBSCRIPTION SUBSCRIPTIONS PENETRATION SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 12

NOV2012 MOBILE SUBSCRIPTION PENETRATION CENTRAL & EASTERN EUROPE NORTH AMERICA WESTERN EUROPE 128% 101% 127% 103% MIDDLE EAST 83% 112% 67% ASIA PACIFIC LATIN AMERICA AFRICA SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 13

8776 87629361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 478276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 045085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 2347623497238476235473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 0349809823940857297623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 868034998324090294 MORE 69873456 REPORTS 76 234762345 0909234098 GET972345085#SDMW9872345876384AT5WEARESOCIAL.SG234982349 9389223495876234058 82347867655476438 6 3547346598734059 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 2342452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.

WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG

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We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

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