The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist. The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.

1. Is your business
about Content Marketing?
Digital Footprint
Warren Knight

2. It’s 1989
Warren Knight

3. Warren Knight
Tell your story
Storytelling
Storytelling
Storytelling
If you cant tell it, you can’t sell it

4. Warren Knight
Tweet me @wvrknight
Connecting

5. Inspiration from the Edge
Warren Knight

6. Things have changed
1920’s it was all about the PRODUCT
1950’s BRAND’s ruled
2010’s Now it’s the turn of the CUSTOMER
Warren Knight

7. Focus on the customer
Mindset Advocate
Business Customer
Warren Knight

8. Brand me
Be a thought leader: Reduce sales cycle
Platform
Speaking
Presentation
skills
Partnerships
Live
Engagement
Listen
1 thing
Warren Knight

9. What’s your message
Customer segment
Direct
To
Customer
Channel
PartnersVs
Value proposition
Personal
Service
Added
Value
Community
Financial
Return
Reciprocal
Agreement
Database
Vs
Warren Knight

10. Sexy Big Pants
Warren Knight

11. 5 Types of Content Marketing
1. Thought Leadership
2. Brand Publishing
3. Education Content
4. Product Descriptions
5. SEO
Warren Knight

12. Stage 1. Know yourself
Objectives
Goals
Brand Identity
Key Message
Influencers
Warren Knight

13. Stage 2. Customers 6 human needs
Solve a
problem
Unique
Certainty GrowthVariety
Stimulate
Significance Love
Connect
Knowledge
Share
Contribution
Warren Knight

14. Stage 3. Know your content
Analyse gaps
Define topics
Key message
User goal
Keyword research
Warren Knight

15. Stage 4. Have a plan
Warren Knight
Define tactics
Resource
Channels
KPI’s
Set calendar

16. Apply your strategy: Power of sharing content
Warren Knight

17. Content is King: Lead generation
Content Marketing 34.6%
Social Media 24.7%
SEO 14.6%
Email 10.6%
Mobile 9.2%
Paid Advertising 6.4%
Warren Knight

18. What challengers are you facing?
Warren Knight
Investment
Business Growth
Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding

19. Warren Knight
Warren Knight
@wvrknight
www.warrenknight.co.uk
warren@warrenknight.co.uk
020 8123 3730
How can I help?