Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Chapter 19 salazar

457 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Chapter 19 salazar

  1. 1. Chapter 19: Managing Personal Communications<br />Rianna Leigh R. Salazar<br />May 12, 2010<br />
  2. 2. Questions to ask<br />How should we reach our customers?<br />How should our customers reach us?<br />How can our customers reach each other?<br />
  3. 3. Managing Personal Communications<br />Direct and Interactive Marketing<br />Word of Mouth<br />Personal Selling<br />
  4. 4. Direct marketing can reach more prospects at the right moment.<br />
  5. 5. Direct-mail permits target market selectivity and flexibility.<br />
  6. 6. Marketers must go where the customers are, and that’s online.<br />
  7. 7. Niche social networks offer a targeted market spread of brand message<br />
  8. 8. Buzz marketing generates publicity by unexpected or outrageous means.<br />
  9. 9. Blogs are an important outlet for word of mouth<br />
  10. 10. Viral Marketing encourages consumers to pass along the message<br />
  11. 11. Sales-force performance is critical.<br />
  12. 12. The sales rep is the company.<br />
  13. 13. Sales rep require encouragement and special incentives.<br />
  14. 14. Recap<br />Direct marketing can reach more prospects at the right moment.<br />Marketers must go where the customers are, and that’s online.<br />Niche social networks offer a targeted market spread of brand message<br />
  15. 15. Recap<br />Word of mouth involves buzz and viral marketing.<br />The sales rep is the company.<br />Sales rep require encouragement and special incentives.<br />
  16. 16. Chapter 19: Managing Personal Communications<br />Rianna Leigh R. Salazar<br />May 12, 2010<br />

×