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DESIGN THINKING
WARD ANDREWS
FOUNDER/DIRECTOR AT DRAWBACKWARDS


@wardandrews
@drawbackwards
@designdotorg




                                    #design
WHAT?

        #design
DESIGN THINKING

BETTER IDEAS. INNOVATION.
IMAGINATION. CONNECTING WITH INTUITION.




                                  #design
DESIGN THINKING

TRANSFORMS TODAY INTO
A BETTER TOMORROW




                        #design
DESIGN THINKING

  TRANSFORMS TODAY INTO




+VALUE
  A BETTER TOMORROW




                          #design
HINT: IT’S NOT ABOUT STYLE




                         #design
#design
+VALUE
     #design
HINT: IT’S ABOUT FAILURE.




                            #design
#design
#design
HINT: IT’S ABOUT CLARITY.




                            #design
#design
+VALUE
     #design
HINT: IT’S ABOUT DISCOVERY.




                              #design
#design
WHY?


       #design
+VALUE
     #design
#design
#design
#design
#design
#design
#design
MAKE TECHNOLOGY INVISIBLE




                            #design
DESIGN THEIR OWN TECHNOLOGY




                              #design
DESIGNING THE FUTURE




                       #design
GOAL: DESIGN EXPERIENCE




                          #design
BEND BUSINESS + TECHNOLOGY TO THEIR WILL




                                      #design
TECHNOLOGY ALONE IS NOT ENOUGH.
                       -STEVE JOBS




                             #design
INDUSTRIAL AGE = EFFICIENCY
KNOWLEDGE AGE = INNOVATION




                              #design
BUSINESS   TECHNOLOGY




                        #design
BUSINESS


             IMAGINATION
TECHNOLOGY




                           #design
BUSINESS




             IMAGINATION   = VALUE
TECHNOLOGY




                                 #design
BUSINESS




             CHALLENGE
              PROBLEM
              MYSTERY




                         IMAGINATION   = VALUE
TECHNOLOGY




              FORMULA
              RECIPE




                                             #design
BUSINESS




             CHALLENGE
              PROBLEM
              MYSTERY




                                               UNDERSTANDING
                         IMAGINATION   HOW THINGS WORK / COULD WORK
TECHNOLOGY




              FORMULA
              RECIPE




                                                             #design
BUSINESS




             CHALLENGE
              PROBLEM
              MYSTERY




                                               UNDERSTANDING
                         IMAGINATION   HOW THINGS WORK / COULD WORK
TECHNOLOGY




                                              BETTER RECIPE
              FORMULA
                                              NEW ALGORITHM
              RECIPE
                                                MORE VALUE




                                                              #design
BUSINESS




             CHALLENGE
              PROBLEM
              MYSTERY                   WHAT IF?
                                               UNDERSTANDING
                         IMAGINATION   HOW THINGS WORK / COULD WORK
TECHNOLOGY




                                              BETTER RECIPE
              FORMULA
                                              NEW ALGORITHM
              RECIPE
                                                MORE VALUE




                                                              #design
#design
(1) EASY I.D.

(2) CODE RED.

(3) INFORMATION HIERARCHY.

(4) UPSIDE DOWN TO SAVE PAPER.

(5) GREEN IS FOR GRANDMA.

(6) AN INFO CARD THAT’S HARD TO LOSE.

(7) TAKE “DAILY.”

(8) CLEAR WARNINGS.




                                 #design
(1) EASY I.D.

(2) CODE RED.

(3) INFORMATION HIERARCHY.

(4) UPSIDE DOWN TO SAVE PAPER.

(5) GREEN IS FOR GRANDMA.

(6) AN INFO CARD THAT’S HARD TO LOSE.

(7) TAKE “DAILY.”

(8) CLEAR WARNINGS.




                                 #design
#design
20 TO 90 DESIGNERS IN 2012

                         #design
DESIGNERFUND.COM

          #design
STATE AGENCY MORE FRIENDLY
GAME DEVELOPER INCREASE COMMUNITY
START-UP INNOVATE & BE ACQUIRED
RE-INVENT CORPORATE STRATEGY PLANNING




                                 #design
HOW¿
       #design
HOW¿
 APPLY DESIGN THINKING
 TO OUR ORGANIZATIONS + PRODUCTS




+VALUE                        #design
I SKATE TO WHERE THE PUCK
IS GOING TO BE, NOT TO WHERE IT’S BEEN.
                             — WAYNE GRETZKY




                                       #design
DO: ENVISION THE FUTURE




                          #design
ASK: AT THE 100 YEAR ANNIVERSARY OF
MY PRODUCT WHAT WILL PEOPLE SAY? WHAT IMPACT WILL WE HAVE?




                                                     #design
DO: MAKE THE BIG DECISION




                            #design
ASK: WHAT IS THE ONE THING WE DO, THE ONE THING
THAT WE STAND FOR ABOVE ALL ELSE. THE THING THAT
WILL GUIDE ALL STRATEGIC DECISIONS.




                                               #design
DO: CONNECT VIEWPOINTS, DISCIPLINES, IDEAS




                                       #design
ASK: HOW CAN MY SALES TEAM, SOFTWARE ENGINEERS, WRITERS,
DESIGNERS, FOUNDERS, CUSTOMER SUPPORT ALL CONNECT THEIR
IMAGINATION? HOW CAN THEY BE IN PROXIMITY? HOW WILL
THEY BUMP INTO EACH OTHER?




                                                    #design
DO: KEEP A JOURNAL




                     #design
ASK: WHAT DID I LEARN TODAY? (NOT WHAT DID I DO).
BECOME SELF-AWARE OF OPPORTUNITY AROUND YOU. ASK
“WHAT IF” QUESTIONS AND RECORD YOUR ANSWERS.




                                              #design
ANALYTICAL       INTUITIVE
THINKING         THINKING



PAST   PRESENT   FUTURE




                          #design
ANALYTICAL       INTUITIVE
THINKING         THINKING



PAST   PRESENT   FUTURE




                          #design
ANALYTICAL                  INTUITIVE
THINKING                    THINKING
                 DESIGN
                 THINKING
PAST   PRESENT              FUTURE




                                     #design
CREATIVITY
       TEAMWORK

            DESIGN
            THINKING
END-USER FOCUS
                    AMBIDEXTROUS MIND

        CURIOSITY




                                    #design
DEFINE > RESEARCH > IDEATION > PROTOTYPE > CHOOSE > IMPLEMENT > LEARN



ANALYTICAL                                                        INTUITIVE
THINKING                                                          THINKING
                           DESIGN
                           THINKING
PAST       PRESENT                                               FUTURE




                                                                           #design
DON’T: TAKE COMFORT IN YOUR GREAT IDEA




                                    #design
DON’T: BEGIN WITH FEATURES




                             #design
DON’T: START WITH VISUAL DESIGN




                                  #design
DON’T: LET THE PERFECT SOLUTION STOP YOU




                                     #design
DO: CONTROL TIME + SPACE




                           #design
DESIGN THINKING
WARD ANDREWS
FOUNDER/DIRECTOR AT DRAWBACKWARDS


@wardandrews
@drawbackwards
@designdotorg




                                    #design

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Design Thinking = Value