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DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS@wardandrews@drawbackwards@designdotorg                       ...
WHAT?        #design
DESIGN THINKINGBETTER IDEAS. INNOVATION.IMAGINATION. CONNECTING WITH INTUITION.                                  #design
DESIGN THINKINGTRANSFORMS TODAY INTOA BETTER TOMORROW                        #design
DESIGN THINKING  TRANSFORMS TODAY INTO+VALUE  A BETTER TOMORROW                          #design
HINT: IT’S NOT ABOUT STYLE                         #design
#design
+VALUE     #design
HINT: IT’S ABOUT FAILURE.                            #design
#design
#design
HINT: IT’S ABOUT CLARITY.                            #design
#design
+VALUE     #design
HINT: IT’S ABOUT DISCOVERY.                              #design
#design
WHY?       #design
+VALUE     #design
#design
#design
#design
#design
#design
#design
MAKE TECHNOLOGY INVISIBLE                            #design
DESIGN THEIR OWN TECHNOLOGY                              #design
DESIGNING THE FUTURE                       #design
GOAL: DESIGN EXPERIENCE                          #design
BEND BUSINESS + TECHNOLOGY TO THEIR WILL                                      #design
TECHNOLOGY ALONE IS NOT ENOUGH.                       -STEVE JOBS                             #design
INDUSTRIAL AGE = EFFICIENCYKNOWLEDGE AGE = INNOVATION                              #design
BUSINESS   TECHNOLOGY                        #design
BUSINESS             IMAGINATIONTECHNOLOGY                           #design
BUSINESS             IMAGINATION   = VALUETECHNOLOGY                                 #design
BUSINESS             CHALLENGE              PROBLEM              MYSTERY                         IMAGINATION   = VALUETECH...
BUSINESS             CHALLENGE              PROBLEM              MYSTERY                                               UND...
BUSINESS             CHALLENGE              PROBLEM              MYSTERY                                               UND...
BUSINESS             CHALLENGE              PROBLEM              MYSTERY                   WHAT IF?                       ...
#design
(1) EASY I.D.(2) CODE RED.(3) INFORMATION HIERARCHY.(4) UPSIDE DOWN TO SAVE PAPER.(5) GREEN IS FOR GRANDMA.(6) AN INFO CAR...
(1) EASY I.D.(2) CODE RED.(3) INFORMATION HIERARCHY.(4) UPSIDE DOWN TO SAVE PAPER.(5) GREEN IS FOR GRANDMA.(6) AN INFO CAR...
#design
20 TO 90 DESIGNERS IN 2012                         #design
DESIGNERFUND.COM          #design
STATE AGENCY MORE FRIENDLYGAME DEVELOPER INCREASE COMMUNITYSTART-UP INNOVATE & BE ACQUIREDRE-INVENT CORPORATE STRATEGY PLA...
HOW¿       #design
HOW¿ APPLY DESIGN THINKING TO OUR ORGANIZATIONS + PRODUCTS+VALUE                        #design
I SKATE TO WHERE THE PUCKIS GOING TO BE, NOT TO WHERE IT’S BEEN.                             — WAYNE GRETZKY              ...
DO: ENVISION THE FUTURE                          #design
ASK: AT THE 100 YEAR ANNIVERSARY OFMY PRODUCT WHAT WILL PEOPLE SAY? WHAT IMPACT WILL WE HAVE?                             ...
DO: MAKE THE BIG DECISION                            #design
ASK: WHAT IS THE ONE THING WE DO, THE ONE THINGTHAT WE STAND FOR ABOVE ALL ELSE. THE THING THATWILL GUIDE ALL STRATEGIC DE...
DO: CONNECT VIEWPOINTS, DISCIPLINES, IDEAS                                       #design
ASK: HOW CAN MY SALES TEAM, SOFTWARE ENGINEERS, WRITERS,DESIGNERS, FOUNDERS, CUSTOMER SUPPORT ALL CONNECT THEIRIMAGINATION...
DO: KEEP A JOURNAL                     #design
ASK: WHAT DID I LEARN TODAY? (NOT WHAT DID I DO).BECOME SELF-AWARE OF OPPORTUNITY AROUND YOU. ASK“WHAT IF” QUESTIONS AND R...
ANALYTICAL       INTUITIVETHINKING         THINKINGPAST   PRESENT   FUTURE                          #design
ANALYTICAL       INTUITIVETHINKING         THINKINGPAST   PRESENT   FUTURE                          #design
ANALYTICAL                  INTUITIVETHINKING                    THINKING                 DESIGN                 THINKINGP...
CREATIVITY       TEAMWORK            DESIGN            THINKINGEND-USER FOCUS                    AMBIDEXTROUS MIND        ...
DEFINE > RESEARCH > IDEATION > PROTOTYPE > CHOOSE > IMPLEMENT > LEARNANALYTICAL                                           ...
DON’T: TAKE COMFORT IN YOUR GREAT IDEA                                    #design
DON’T: BEGIN WITH FEATURES                             #design
DON’T: START WITH VISUAL DESIGN                                  #design
DON’T: LET THE PERFECT SOLUTION STOP YOU                                     #design
DO: CONTROL TIME + SPACE                           #design
DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS@wardandrews@drawbackwards@designdotorg                       ...
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Design Thinking = Value

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Bring innovation and value to your organization. Today's economy values the user experience and the unique brand experience you offer. It's not about efficiency or technology it's about the right experience, at the right moment for the right audience.

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  • POR FAVOR ESTA PROPUESTA DE NEGOCIO, ESCRIBA EN MI ESPALDA ID si está interesado.
    ------------------------------------

    Feliz mes nuevo abundante de noviembre,

    Hola.

    ¿Cómo estás hoy?
    Espero que estés bien y que todo está bien con usted? gracias God.My nombre es jenifer PETERSON. (estoy buscando una buena relación y además que tenga propuesta de negocios con usted) si lo desea. por favor, escríbeme mensaje a mi buzón de correo electrónico
    Thanks,>

    jeniferpeterson1 en / yh / dt / cum
    ---------------------

    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
    ------------------------------------

    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
    THANKS,>

    jeniferpeterson1 at / yh / dt / cum
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "Design Thinking = Value"

  1. 1. DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS@wardandrews@drawbackwards@designdotorg #design
  2. 2. WHAT? #design
  3. 3. DESIGN THINKINGBETTER IDEAS. INNOVATION.IMAGINATION. CONNECTING WITH INTUITION. #design
  4. 4. DESIGN THINKINGTRANSFORMS TODAY INTOA BETTER TOMORROW #design
  5. 5. DESIGN THINKING TRANSFORMS TODAY INTO+VALUE A BETTER TOMORROW #design
  6. 6. HINT: IT’S NOT ABOUT STYLE #design
  7. 7. #design
  8. 8. +VALUE #design
  9. 9. HINT: IT’S ABOUT FAILURE. #design
  10. 10. #design
  11. 11. #design
  12. 12. HINT: IT’S ABOUT CLARITY. #design
  13. 13. #design
  14. 14. +VALUE #design
  15. 15. HINT: IT’S ABOUT DISCOVERY. #design
  16. 16. #design
  17. 17. WHY? #design
  18. 18. +VALUE #design
  19. 19. #design
  20. 20. #design
  21. 21. #design
  22. 22. #design
  23. 23. #design
  24. 24. #design
  25. 25. MAKE TECHNOLOGY INVISIBLE #design
  26. 26. DESIGN THEIR OWN TECHNOLOGY #design
  27. 27. DESIGNING THE FUTURE #design
  28. 28. GOAL: DESIGN EXPERIENCE #design
  29. 29. BEND BUSINESS + TECHNOLOGY TO THEIR WILL #design
  30. 30. TECHNOLOGY ALONE IS NOT ENOUGH. -STEVE JOBS #design
  31. 31. INDUSTRIAL AGE = EFFICIENCYKNOWLEDGE AGE = INNOVATION #design
  32. 32. BUSINESS TECHNOLOGY #design
  33. 33. BUSINESS IMAGINATIONTECHNOLOGY #design
  34. 34. BUSINESS IMAGINATION = VALUETECHNOLOGY #design
  35. 35. BUSINESS CHALLENGE PROBLEM MYSTERY IMAGINATION = VALUETECHNOLOGY FORMULA RECIPE #design
  36. 36. BUSINESS CHALLENGE PROBLEM MYSTERY UNDERSTANDING IMAGINATION HOW THINGS WORK / COULD WORKTECHNOLOGY FORMULA RECIPE #design
  37. 37. BUSINESS CHALLENGE PROBLEM MYSTERY UNDERSTANDING IMAGINATION HOW THINGS WORK / COULD WORKTECHNOLOGY BETTER RECIPE FORMULA NEW ALGORITHM RECIPE MORE VALUE #design
  38. 38. BUSINESS CHALLENGE PROBLEM MYSTERY WHAT IF? UNDERSTANDING IMAGINATION HOW THINGS WORK / COULD WORKTECHNOLOGY BETTER RECIPE FORMULA NEW ALGORITHM RECIPE MORE VALUE #design
  39. 39. #design
  40. 40. (1) EASY I.D.(2) CODE RED.(3) INFORMATION HIERARCHY.(4) UPSIDE DOWN TO SAVE PAPER.(5) GREEN IS FOR GRANDMA.(6) AN INFO CARD THAT’S HARD TO LOSE.(7) TAKE “DAILY.”(8) CLEAR WARNINGS. #design
  41. 41. (1) EASY I.D.(2) CODE RED.(3) INFORMATION HIERARCHY.(4) UPSIDE DOWN TO SAVE PAPER.(5) GREEN IS FOR GRANDMA.(6) AN INFO CARD THAT’S HARD TO LOSE.(7) TAKE “DAILY.”(8) CLEAR WARNINGS. #design
  42. 42. #design
  43. 43. 20 TO 90 DESIGNERS IN 2012 #design
  44. 44. DESIGNERFUND.COM #design
  45. 45. STATE AGENCY MORE FRIENDLYGAME DEVELOPER INCREASE COMMUNITYSTART-UP INNOVATE & BE ACQUIREDRE-INVENT CORPORATE STRATEGY PLANNING #design
  46. 46. HOW¿ #design
  47. 47. HOW¿ APPLY DESIGN THINKING TO OUR ORGANIZATIONS + PRODUCTS+VALUE #design
  48. 48. I SKATE TO WHERE THE PUCKIS GOING TO BE, NOT TO WHERE IT’S BEEN. — WAYNE GRETZKY #design
  49. 49. DO: ENVISION THE FUTURE #design
  50. 50. ASK: AT THE 100 YEAR ANNIVERSARY OFMY PRODUCT WHAT WILL PEOPLE SAY? WHAT IMPACT WILL WE HAVE? #design
  51. 51. DO: MAKE THE BIG DECISION #design
  52. 52. ASK: WHAT IS THE ONE THING WE DO, THE ONE THINGTHAT WE STAND FOR ABOVE ALL ELSE. THE THING THATWILL GUIDE ALL STRATEGIC DECISIONS. #design
  53. 53. DO: CONNECT VIEWPOINTS, DISCIPLINES, IDEAS #design
  54. 54. ASK: HOW CAN MY SALES TEAM, SOFTWARE ENGINEERS, WRITERS,DESIGNERS, FOUNDERS, CUSTOMER SUPPORT ALL CONNECT THEIRIMAGINATION? HOW CAN THEY BE IN PROXIMITY? HOW WILLTHEY BUMP INTO EACH OTHER? #design
  55. 55. DO: KEEP A JOURNAL #design
  56. 56. ASK: WHAT DID I LEARN TODAY? (NOT WHAT DID I DO).BECOME SELF-AWARE OF OPPORTUNITY AROUND YOU. ASK“WHAT IF” QUESTIONS AND RECORD YOUR ANSWERS. #design
  57. 57. ANALYTICAL INTUITIVETHINKING THINKINGPAST PRESENT FUTURE #design
  58. 58. ANALYTICAL INTUITIVETHINKING THINKINGPAST PRESENT FUTURE #design
  59. 59. ANALYTICAL INTUITIVETHINKING THINKING DESIGN THINKINGPAST PRESENT FUTURE #design
  60. 60. CREATIVITY TEAMWORK DESIGN THINKINGEND-USER FOCUS AMBIDEXTROUS MIND CURIOSITY #design
  61. 61. DEFINE > RESEARCH > IDEATION > PROTOTYPE > CHOOSE > IMPLEMENT > LEARNANALYTICAL INTUITIVETHINKING THINKING DESIGN THINKINGPAST PRESENT FUTURE #design
  62. 62. DON’T: TAKE COMFORT IN YOUR GREAT IDEA #design
  63. 63. DON’T: BEGIN WITH FEATURES #design
  64. 64. DON’T: START WITH VISUAL DESIGN #design
  65. 65. DON’T: LET THE PERFECT SOLUTION STOP YOU #design
  66. 66. DO: CONTROL TIME + SPACE #design
  67. 67. DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS@wardandrews@drawbackwards@designdotorg #design
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