Book containing: General information about me. Working & Projects experience. Design portfolio. Working methods & skills.

1. About me and what I do

2. ATION
RAL I NFORM
i GENE
EXPER IENCE
p PROJ ECTS &
PORT FOLIO
d D ESIGN
IEVEM ENTS
R ACH
+ OTHE
OD & SKILLS
KING METH
! WOR

3. ATION
RAL I NFORM
i GENE
EXPER IENCE
p PROJ ECTS &
PORT FOLIO
d D ESIGN
IEVEM ENTS
R ACH
+ OTHE
OD & SKILLS
KING METH
! WOR

4. Name: Félix Ignacio Barros Ribalta
Profession: Product Design Engineer,
Universidad Técnica Federico Santa María
Age: 24
Marital status: Single
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5. I’m a proactive and creative team worker,
interested on leading projects with a strategic
sustainable focus, integrating resources,
technologies, business and innovation
through design thinking.
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6. ATION
RAL I NFORM
i GENE
EXPER IENCE
p PROJ ECTS &
PORT FOLIO
d D ESIGN
IEVEM ENTS
R ACH
+ OTHE
OD & SKILLS
KING METH
! WOR

7. Rock bands (2002 - ) ARTISTIC
AS Composer & Leader
NEURSHIP
ENTREPRE
I consider my musical career
as my first entrepreneurship.
I acted as leader, designer,
song writer, guitar player and even
as sound engineer and producer of
many bands:
-PowerSource (Power Metal)
-Numesis (Progressive Metal)
-Anácronico (Indie/Grunge)
-AL ROCKEERA (Post Rock)
-LIXFE (Solo Album)
Achieving local recognition.
p ART song writing creativity composing performance SHOW
identity design managing TEAM LEADER booking live act entrepreneur
Teamwork
Creativity
Innovation
Business
CREATE A BAND > COMPOSE > PERFORM > RECORD > MANAGE Sustainable

8. CAA IDP President (2007) SOCIAL
AS Leader
NEURSHIP
ENTREPRE
The year 2006 I created the
first soccer championship for Pro-
duct Design Engineering students,
called “Cuchara Cup”. The success
of such event encouraged me to be
president of the Center of Students
of Product Design Engineering
(CAA IDP), role that I played with
enthusiasm and motivation expres-
sed on many projects for the com-
munity of students during the year
2007, with the help of a great team.
Those projects included scholars-
hips, championships, parties, design
trips among others.
p LEAD president students community university TRUST
social managing TEAM projects achieve entrepreneur
Teamwork
Creativity
Innovation
Business
ACHIEVE SOMETHING > SELF TRUST > BE A LEADER > ACCOMPLISH GOALS Sustainable

9. ICON T-Shirts (2007) BUSINESS
AS Entrepreneur & Designer
NEURSHIP
ENTREPRE
ICON was an attempt of
entrepreneurship with my partner
Rodolfo Díaz. We designed ironic
t-shirts referring to political icons
from Chile. We created a brand, a
website and painted ourselves the
shirts by using stencil techniques.
We couldn’t sell all the stock.
Later we found out that failure was
based on mistaken ways to get to
the target market.
p TEAM WORK politics IRONIC failure creativity opportunity MARKET
try LEARN FROM MISTAKES research original target entrepreneur
Teamwork
Creativity
Innovation
Business
BRAINSTORM > DESIGN > PRODUCTION > SALES > LEARN FROM MISTAKES Sustainable

10. SAN WISH (2008) AS Product Design Engineer
I developed along with 5
other engineering students a feasi-
bility study to invest on a sustaina-
ble, gourmet and local slow food
restaurant. My contribution was
the creative and strategic concep-
tion of the idea, and all the marke-
ting issues (strategies, operations
and branding). San Wish is a res-
taurant where you can put together
a customized sandwich on an
online social network, and order it
directly to your place. All ingre-
dients are locally and organically
grown, and delivery is by students
on electric bikes.
p MARKETING organic LOCAL feasibility study sustainable 2.0
social STRATEGIC marketing original BRANDING elevator pitch
Teamwork
Creativity
Innovation
Business
BRAINSTORM > RESEARCH > FEASIBILITY STUDY > ELEVATOR PITCH Sustainable

11. Disolvers (2007-2009) BUSINESS
AS Packaging Designer
NEURSHIP
ENTREPRE
Disolvers started when some
Informatics Engineering students
came to me and other friends with
the need to get a packaging prototy-
pe for their original software. We
took the chance, and good results
had a viral effect. Many other stu-
dents and graduated engineers
came to us with similar needs: pac-
kaging design, packaging prototy-
ping, catalog design and packaging
production at low scale. We decided
to establish a packaging design
agency called Disolvers.
p VIRAL EFFECT catalog GRAPHIC packaging design
production SOFTWARE spread the word creative PROTOTYPING
disolvers
Teamwork
Creativity
Innovation
Business
PACKAGING MARKET NEEDS > OPPORTUNITY > WORK > ENTREPRENEURSHIP Sustainable

12. Robles de Albar (2008 - ) BUSINESS/
FAMILY
AS Marketing & Product Manager
NEURSHIP
ENTREPRE
My family has a country place
where we grow organically different
herbs, plants and fruits. That was
the basis to create organic products
such as teas, soaps, oils, dried fruits,
jams and condiments, mixing care-
fully many flavors to sell original
gourmet products.
I took care of product develo-
pment, design and marketing
issues.
p robles de albar marketing family ORGANIC
BUSINESS local GOURMET home made graphic BRANDING
sustainable
Teamwork
Creativity
Innovation
Business
ORGANIC GROWING > R&D > BRAND DESIGN > MARKETING MIX > SALES Sustainable

13. Idpodcast (2008 - 2009) AS Director
With the guidance of the
director of Product Design Engi-
neering (IDP), I had the honor and
responsibility to be in charge of
starting an innovative project about
new medias for education, thinking
about the near future: education on
mobiles through interactive and
animated platforms. I played the
role of director, camera man, ani-
mator among others, achieving the
publication of 19 videopodcasts
about Product Design
Engineering’s students, topics, me-
thods and projects.
http://www.youtube.com/idpodcast
p PRODUCT DESIGN ENGINEERING idpodcast media web podcast social
EDUCATION video INNOVATION idp directing ONLINE
Teamwork
Creativity
Innovation
Business
R&D > PODCAST PILOT > LAUNCHING > POSITIONING > PODCASTING Sustainable

14. Rebote (2008) AS Administrator
During the summer 2008-
2009 I was in charge of some beach
games for children, in Caleta
Abarca, Viña del Mar. I did all the
marketing strategies, brand develo-
pment, graphic design and admi-
nistration of the business. Even
though I did many campaigns and
promotions to attract people, failu-
re was unavoidable. The place
chosen by the owner was far from
the access to the beach and near to
a spot of homeless people.
p MARKETING branding failure learn administration
REBOTE beach GAMES managing corporate VIÑA DEL MAR
mistakes
Teamwork
Creativity
Innovation
Business
JOB > MARKETING & BRANDING > ADMINISTRATION > LEARN FROM FAILURE Sustainable

15. Sinápsis (2009 - ) BUSINESS
AS Entrepreneur
NEURSHIP
ENTREPRE
As a consequence of my work
as director of IDPODCAST, I
received an offer from the De-
partment of Architecture
(UTFSM) to create a collection of
inductive podcasts for their labora-
tories. I took the chance and called
my 2 partners Rodolfo Díaz and
Jesús Rojas to work together. We
decided to create an office and
search for other working opportuni-
ties. We had success proposing solu-
tions to Transportes Balbontín and
today we’re doing 2 projects for
them: An online software for logis-
tics and managing, and a recycling
process for cars filters.
p VISUAL DESIGN applications software entrepreneurship
finances SINÁPSIS friends INNOVATION engineering
logistics
office branding TEAM
Teamwork
Creativity
Innovation
Business
OPPORTUNITY > TAKE IT > TEAM BUILDING > BRANDING > NEW OPPORTUNITIES Sustainable

16. Torredomus (2009 - ) SINESS
AS Marketing & Product Manager
FAMILY/BU
NEURSHIP
ENTREPRE
My family has a countryside,
where is an old tower that was used
by my grandparents. We decided to
re-design the tower with a modern
dome and turn it feasible to receive
tourists. Later we created the brand
“Torredomus Ecolodge” and defi-
ned a stock of therapeutic activities
to offer such as yoga, trekking, hor-
serides, zootherapy, bird watching
etc. In a sustainable approach,
we’re turning all the energy supply
into wind and solar power.
Today we’re designing sustai-
nable living modules to install on
the hills for more capacity.
p BRANDING torredomus Las Palmas ecotourism
Olmué DOME responsible SUSTAINABLE social
entrepreneurship
local eco GREEN
Teamwork
Creativity
Innovation
Business
TERRITORY > INFRASTRUCTURE > RE-DESIGN > MARKETING > SALES > GROWTH Sustainable

17. Autonomic communities (2009) AS Researcher
I have a special motivation about
proposing new ways of social living, so
I decided to set this as my starting point
for the course “Applied Research”. I
researched about social sustainability
and its state of the art; trending topics
such as permaculture, carpooling,
eco-villages, parking day, creative com-
munities and many others. Then I got
inspired by the bacterial biofilm to
define strategies for an holistic and sus-
tainable social life.
Full research “Conceptual model
for the creation of autonomic commu-
nities: model based on the bacterial
biofilm” available on my SlideShare.
p THESIS model autonomic socially sustainable applied research
architecture BACTERIAL biofilm COMMUNITIES permaculture PLANNING
Teamwork
Creativity
Innovation
Business
SOCIAL SUSTAINABILITY MOTIVATION > RESEARCH > THEORETICAL MODEL > THESIS Sustainable

18. Rulete (2010) AS Marketing & Sales Manager
In the course “Enterprise
Creation” I made part of a 6
people group. We called ourselves
“naah! design” and created the pro-
duct “Rulete”, a game for wild par-
ties. The course is a simulation of
real industry, the product must be
produced and sold at the “Enterpri-
se Creation Fair”. The enterprise
has to deal with real life providers,
stockers and customers.
I brought the product idea
and made all the marketing strate-
gies and campaign, intensive on
social media. I achieved appearan-
ces in 2 important newspapers.
p SOCIAL MEDIA simulation creation product idea
enterprise SALES rulete CONCEPTION drinking
entrepreneurship
game MARKETING
Teamwork
Creativity
Innovation
Business
BRAINSTORMING > R&D > DESIGN > MARKETING > SALES > FAILURE > LEARNING Sustainable

19. ATION
RAL I NFORM
i GENE
EXPER IENCE
p PROJ ECTS &
PORT FOLIO
d D ESIGN
IEVEM ENTS
R ACH
+ OTHE
OD & SKILLS
KING METH
! WOR

20. Acute Invasion (2006) AS Product Design Engineer
Abstraction and concepting
exercise for the course “Product
Workshop I”. On a 4 members
group, we had to observe and
analyse the lemon. Its properties,
color, shape, smell, flavor, use, and a
large etc. Our main concept was
the “acute invasion”, referring to
how the lemon first penetrates
senses through its strong color, then
by smell and finally by an acid
flavor. That concept based on sen-
sations was transformed into a con-
ceptual shape made with wire and
lycra.
d ACUTE INVASION exercise LEMON concept shape design
ABSTRACTION wire BIONICS analyse lycra OBSERVATION
Teamwork
Design
Technology
Feasible
FRUIT SELECTION > OBSERVATION > CONCEPT > DESIGN > PROTOTYPE Sustainable

21. EVO Lunchbag (2006) AS Product Design Engineer
Designed as main project for
the course “Product Workshop I”. I
was part of a 3 person group, and
our mission was to discover a need
about teenager’s bags. We visited
schools and observed the context
and use of bags by teenagers, con-
cluding that lunch bags are very un-
comfortable when running and are
fashionless. Teenagers are cons-
tantly moving and also need to
express their identity, so we desig-
ned a sport-type modern lunch bag.
My proposal was chosen for develo-
pment and I did the prototype.
d RE-DESIGN school EVO user centered design
sport CONCEPT teenager FOOD analyse
lunch bag
context OBSERVATION
Teamwork
Design
Technology
Feasible
IN SITU ANALYSE > OBSERVATION > CONCEPT > DESIGN > PROTOTYPE Sustainable

22. Plegoo door lock (2006) AS Product Design Engineer
Designed as main project for the
course “Product Workshop II”. I
was part of a 3 members group,
and our mission was to design a
door lock for little kids (3-5 years
old). When researching our user
and context we found out that dua-
lity of users is a key fact for the pro-
ject: a door lock easy to use for both
adult and kid. That’s how I came
with the idea of Plegoo, that was
finally the concept chosen by the
teachers. I did the prototype and
took advantage of clear materials
to show the mechanics of door
locks with playful colors.
d RE-DESIGN little kids PLEGOO user centered design
funny CONCEPT clear COLORFUL analyse
door lock
context OBSERVATION
Teamwork
Design
Technology
Feasible
IN SITU ANALYSE > OBSERVATION > CONCEPT > DESIGN > PROTOTYPE Sustainable

23. cQuar Hair drier (2007) AS Product Design Engineer
Designed as main project for
the course “Product Workshop III”.
The main topic of the course was
“reverse engineering”, also known
as “product dissection”. As final
project I worked with my partner
Rodrigo Navarrete, re-designing
the hair drier based on a reverse
engineering analysis, user, human
factor and Q.F.D. The result:
cQuar, an ergonomic and compact
hair drier with 2 ergonomic options
of grabbing, a familiar and modern
design, and a rolling system for the
cable.
d QFD ergonomic human factor reverse engineering
user centered design product redesign home family
Teamwork
Design
Technology
Feasible
RESEARCH > REVERSE ENGINEERING > CONCEPT > DESIGN > PROTOTYPE Sustainable

24. COVer (2007) AS Product Design Engineer
Designed as main project for
the course “Product Workshop IV”,
collaborating with the Laboratory
of Environmental Chemistry
(LQA-USM). The request was to
design a portable VOC’s (volatile
organic compounds) measurement
tool for working environments.
With my partner Rodrigo Navarre-
te we designed COVer, a comforta-
ble unit that integrates all the requi-
red technologies with a friendly
ipod-like interface and an easy to
use software.
d PORTABLE workers COVer organic volatile compounds
LQA chemistry FONDEF engineering adsorbent technology
Teamwork
Design
Technology
Feasible
TECH RESEARCH > USER&CONTEXT RESEARCH > CONCEPT > DESIGN > PROTOTYPE Sustainable

25. Cuchara Cup (2007) AS Product Design Engineer
Designed as main project for
the course “Manufactures I” by a
group of 6 members. We were
asked to apply many manufacture
techniques on the fabrication of a
product. We decided to create the
trophy for the football champions-
hip of Product Design Engineering,
“Cuchara Cup” (Spoon Cup). We
made a model on expanded po-
lypropylene to make the matrix for
aluminum casting. The basis was
made with resin and blue colorant.
d CUCHARA CUP spoon trophy football manufactures PROCESSES
ALUMINUM casting PRODUCTION resion finishes FEASIBLE
Teamwork
Design
Technology
Feasible
IDEA > DESIGN > MANUFACTURE > FINISHES > MANUFACTURE REPORT Sustainable

26. Hair washer (2008) AS Product Design Engineer
Designed as main project
for the course “Product Con-
ception”, by a 5 members
team. The request was to deve-
lop an innovative product idea
and apply different design
engineering methods to eva-
luate the proposal, such as
QFD. We designed a solution
for hair washing on hospitals,
upgrading portability, efficien-
cy, costs and ergonomics com-
paring to the state of the art.
d OLD MAN health hospital product conception hair washing UCD
INNOVATION user centered design QFD cheapER feasible EFFICIENCY
Teamwork
Design
Technology
Feasible
IDEA > USER&CONTEXT RESEARCH > QFD > DESIGN > 3D MODEL Sustainable

27. Rinso 200gr doser (2008) AS Product Design Engineer
Designed as main project for
the course “Product Workshop IV”,
collaborating with UNILEVER.
The request was to design a packa-
ging and dosing system for Rinso
200 gr detergent. After researching
the user (medium-low class family
mothers), I came up with a very ob-
vious so easy to understand collap-
sible doser, integrated to the packa-
ging. The doser comes with the
main measures and the packaging
includes the instructions of use. My
proposal resulted to be the most
feasible and cheap solution.
d UNILEVER rinso detergent dosing 200 gr packaging
INTUITIVE user centered design INNOVATION cheap feasible EASY
UCD
Teamwork
Design
Technology
Feasible
USER&CONTEXT RESEARCH > CONCEPT > DESIGN > PROTOTYPE > FEASIBILITY Sustainable

28. Chumaiwen Shelter (2008) AS Product Design Engineer
Designed as main project for the course
“Product Workshop VI”, collaborating
with Lippi Outdoors. The request was
to design a trekking tent that sustains
just on trekking poles. With my partner
Rafael Figueroa, we got inspired by the
Chumaihuén, also known as “Monito
del Monte”, a little marsupial from the
south of Chile and the only animal in
South America that hibernates. We
analyzed its shape, heat dissipation and
conservation methods, to tranfer it to a
3 modes trekking tent that we called
“Chumaiwen Shelter”. Lippi Outdoors
chosen it as the best tent proposal of
the course.
d chumaiwen shelter lippi outdoors bionics trekking tent
HIBERNATION flexible modes HEAT EFFICIENT tent pole feasible
UCD
Teamwork
Design
Technology
Feasible
USER&CONTEXT RESEARCH > BIONICS RESEARCH > CONCEPT > DESIGN > PROTOTYPE Sustainable

29. Brand design (2006 - ) AS Strategic Graphic Designer
As little jobs, I have developed
many brands, some starting from
the research and concepting, others
just as logo design requests. This is
one of my favorites professional
issues; I love the process of defining
a concept and strategy after resear-
ching the context, market, user, cus-
tomer or trending topics, to transla-
te everything into a single icon that
represents the heart and soul of
something (brand, enterprise, pro-
duct, etc.).
d USER customer graphic design product strategies ENTERPRISE
CORPORATE marketing BRANDING logo identity ORIGINAL
Teamwork
Design
Technology
Feasible
CONTEXT&RESEARCH > INSIGHTS > STRATEGY > CONCEPT > GRAPHIC DESIGN Sustainable

30. 3D Modeling (2007 - 2009) AS 3D Designer
These are a couple of renders
that I made for different courses
and projects, as experimentation on
3D software’s. Testing lights, textu-
res, cameras, rendering options and
different renderers.
Software: 3D Studio Max 10,
vRay, ProEngineer WildFire, Solid
Works, Maya and Rhinoceros.
d VIRTUAL sketch graphic design texture 3D modeling
REPRESENTATION idea ANIMATION product piece SOFTWARE
RENDER
Teamwork
Design
Technology
Feasible
IDEA > SKETCH > 3D MODELING > 3D RENDERING > GRAPHIC DESIGN Sustainable

31. ATION
RAL I NFORM
i GENE
EXPER IENCE
p PROJ ECTS &
PORT FOLIO
d D ESIGN
IEVEM ENTS
R ACH
+ OTHE
OD & SKILLS
KING METH
! WOR

32. 2005
1st in the list of students entering
Product Design Engineering,
Universidad Técnica Federico Santa
María (682 points in the Test of Uni-
versity Selection, PSU).
+

33. 2006
Enters the Honor List 2006 (best stu-
dents, over 7000 academic
points), Universidad Técnica Federi-
co Santa María.
+

34. 2007
Chosen as President of the Stu-
dents Center of Product Design En-
gineering by the community.
+

35. 2009
Chosen to represent Product Design
Engineering in the 1st International
Symposium on Product Design Engineering
in Medellín, Colombia, and in Help
Manuel!, social strategic work recogni-
zed by the President of Colom-
bia, Álvaro Uribe.
+

36. 2010
Achieves the 2nd place on the
ECO20 contest for green entrepreneurs, ca-
tegory ecotourism, with the business
model for Torredomus Ecolodge.
+

37. ATION
RAL I NFORM
i GENE
EXPER IENCE
p PROJ ECTS &
PORT FOLIO
d D ESIGN
IEVEM ENTS
R ACH
+ OTHE
OD & SKILLS
KING METH
! WOR

38. Business
Opportunity
Request/Task
PROJECT INPUT
Problem
!

39. Functions
Provider Customer Ergonomics
User Human Factor
Use / U.C.D. Interface/
Producer
Market Communication
How? Geographic
Technology Who? When? Cultural
History Context
Political
State of the art What? Where?
Historic
PROJECT PROFILE RESEARCH
!

40. Dynamic braindrawing
Research conclusions Dynamic brainwriting
Insights Post-it clustering
Inspiration Creative
Bionics facilitation Brainstorming
RESEARCH OUTPUT DEVELOPMENT
!

41. Speed sketching Manual rendering
Speed clay modeling 3D Modeling
Concept Design 3D Rendering
Iterative process
Design proposal Prototype
CONCEPT DESIGN
!

42. Focus group Sales
Prototype
Survey feasibility
Costs Simulations
ROI Statistics
Sustainability Evaluation Output
Strategies
Technical
feasibility Report
PROPOSAL FEASIBILITY
!

43. Context research at El Roble mountain, Chumaiwen Shelter project
! So I’m proactive, if I have to go to the mountain, I’ll do it!

44. Prototype construction, Plegoo door lock project
! If I have to get my hands dirty, I’ll do it without a doubt.

45. Latin American Design Congress, Buenos Aires
! And when design calls, I’ll call back.

46. Cold southern waters, Lago Huillinco, Chiloé - Chile
! I’m a disposable material for hard sacrifices with unforgettable rewards.

47. Teaching to high school students, Universidad Técnica Federico Santa María
! And always disposed to teach & learn.

48. CONTACT ME!
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49. Website: www.felixbarros.cl
E-Mail: desingeniero@gmail.com
Twitter: @FelixBarros
Mobile: +56 9 77589600
Address: Balmaceda 511, Viña del Mar, Chile
Post code: 2571486
You can also find me on Linkedin.com
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