ISA11 - Brian Rink - Designing with elephants

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ISA11 - Brian Rink - Designing with elephants

  1. 1. An elephant is a horse designed by committee. elephant horse
  2. 2. Strong individualistIndependent spiritElegant expression Temperamental
  3. 3. Empathetic & loyal Focused on the herd Multi-skilledDeliberate & analytic
  4. 4. Designing with elephantsLearning from the creative herdBrian RinkIXDA - South America 01.12.11
  5. 5. Brand   Design Space     Design Human     Organization Factors Design Manufacturing LiaisonDesign  and    Engineering Interaction     Design Business   Factors
  6. 6. Design thinkingin healthcare organizations
  7. 7. Design thinkingin financial service organizations
  8. 8. Design thinkingin government organizations
  9. 9. Workshops to build “Learn-by-doing” projects Enterprise-level awareness of to foster internal creativity innovation strategies design thinking and collaboration
  10. 10. The creative herd mentality:Diversity of inputs and skillsCommon set of valuesAspiration to make new stuff 13
  11. 11. Interaction Designers
  12. 12. Interaction Designers UX ServiceDesigners Designers
  13. 13. Industrial Designers Environments Product Designers Designers ClientsEngineers Interaction Designers UX Service Designers Designers Usability Specialists Graphic Software Designers Developers
  14. 14. Better, more interestingproblems to solve 17
  15. 15. IDEO BURNING MAN HACK FWD
  16. 16. engineer IxD guru IxD IDHF business writer strategy toy guy
  17. 17. WE ARE INSPIRED BY PEOPLE WE BUILD TO THINKAND THE WAYS THEY LIVE. AND THINK TO BUILD. EMPATHY PROTOTYPING
  18. 18. 30 + years
  19. 19. shared aspiration emergence 24
  20. 20. ENABLING EMERGENCEHOW TO FOSTER EMERGENCEINDIVIDUALS ACTIVE DISCOVERY, CONVERSATIONS SOCIALIZATION& TEAMS PATTERN-MAKING IDEA MIDDLE EAST >GUIDE INDIVIDUALS + TEAMS >CONNECTING + MATCHMAKING >KS TOOLS >MOTIVATE, ENCOURAGE, COACH APPEARS IN >PUSH + PULL >ENTREPRENEURS >PROJECT TEAM DEBRIEF >STUDIO CULTURE PROJECTS, ADHERENCE >SPEAKING OPPS E TANGIBLY IDENCE CYCL EXPRESSED INSIGHTS S@S PROJECTS CROWD SUSTAINABILITY ENTERPRISE SCOPE PROJECTS EV >SELLING + SCOPING PROJECTS SCALE AROUND IT, ENERGY >RESOURCING >BD SPECIALISTS >P+L BUILD A TEAM >PUBLICIZING >BUILD NETWORKS >GOVERNANCE STRUCTURE >LEADERSHIP >P.R. GOV’T / PUBLIC POLICY RAINMAKING, BUILD A BIZ BUILD SCALE F+B SHAPING THE OFFER DOMAIN OR PRACTICE
  21. 21. Human-centered design tool kit 26
  22. 22. 28
  23. 23. Shanghai Mumbai SingaporeEmergent locations
  24. 24. BURNING MAN
  25. 25. Diversity, scale & mash-ups
  26. 26. Diversity, scale & mash-ups
  27. 27. Abundance & sharing
  28. 28. Spotlighting & recognition
  29. 29. structure vs. Chaos
  30. 30. structure and Chaos
  31. 31. Principles of Burning Man1. Radical inclusion 6. Communal effort2. Gifting 7. Civic responsibility3. De-commodification 8. "Leave No Trace"4. Radical self-reliance 9. Participation5. Radical self-expression 10. Immediacy
  32. 32. Lars Hinrichs
  33. 33. Participation & Shareholder’s Agreement Page 1 of 27 Geek (Name of founder) , Geek (Name of founder) , Geek (Name of founder) , UG (Name) (HAFTUNGSBESCHRÄNKT), and HackFwd Capital GmbH & Co. KG The Geek Agreement Version 1.1 All rights are owned by HackFwd Capital. Unauthorized use prohibited / Legal content by Taylor Wessing / Design by IDEO HAMBURGLONDON MUNICH
  34. 34. When assembling a creative Herd ...
  35. 35. Define the “framing”Express a creative aspiration clearly and re-examine it periodically. Step back and allow teams to align around passion areas that support the aspiration.Build in an expectation for change.
  36. 36. Connect structure and behavior Encourage mash-ups and constructive clashes. Act generously and “gift” inspiration to one another. Recognize and celebrate what emerges.
  37. 37. Maintain momentum Help teams self-organizeand eliminate bureaucracy. Optimize around speed. Build expert networks beyond the herd to overcome road blocks.
  38. 38. Obrigado! Brian Rinkbrink@ideo.com

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