Your SlideShare is downloading. ×
0
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Business model  tbs 2012v4 ppt
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business model tbs 2012v4 ppt

303

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
303
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Business model Wai Chamornmarn Entrepreneurship@TBS 2012
  • 2. Business idea Entrepreneurship@TBS 2012
  • 3. Entrepreneurship@TBS 2012
  • 4. Entrepreneurship@TBS 2012
  • 5. Entrepreneurship@TBS 2012
  • 6. Entrepreneurship@TBS 2012
  • 7. Business Concept Entrepreneurship@TBS 2012
  • 8. Business Concept Product Innovation CustomerManagement Intimacy Low Price Technology Entrepreneurship@TBS 2012 8
  • 9. Opportunity Entrepreneurship@TBS 2012
  • 10. Vernon’s Razor (ต่อ)Quantify and MAXimize Quantify and MINimize Go or No-Go? Entrepreneurship@TBS 2012 10
  • 11. Uncover Opportunity Nucleus – Increase customer satisfaction – Create a new experience – Uncovering •  unmet need •  underserved needs Entrepreneurship@TBS 2012
  • 12. Two Generic “Value types” – Trapped Value •  More efficient markets •  More efficient value systems •  Ease of access •  Disrupt current pricing power – New-To-The-World Value •  Customize offerings •  Extend reach and access •  Build community •  Enable collaboration •  Introduce new functionality or experience Entrepreneurship@TBS 2012
  • 13. Revealing Unmet or Underserved NeedsWhat are the steps in the Customer Decision Process:l  What is the ideal experience? How does reality differ?l  What are the key frustration points?l  What compensating behaviors do we see?l  How/why is the customer successful?l  Are their groups with underserved needs? Entrepreneurship@TBS 2012
  • 14. Profit pattern Entrepreneurship@TBS 2012
  • 15. The Value Chain15 Source: Walters (2002) Entrepreneurship@TBS 2012
  • 16. Profit Zones / Profit PoolsSource: Adapted from Walters (2002), Gadiesh and Gilbert (1998) and Slywotzky and Morrison (1997) 16 Entrepreneurship@TBS 2012
  • 17. โมเด็ลกําไร 22 แบบ Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit Buyers Sellers Profit 0 Price Base Business Volume Other Components Time Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit Other Forms Price $/Unit $/Project Revenue Cost Cost Base Business Q2 Q4 Q6 Q8 Q10 Key Asset Spin-Outs Project Type Post-Launch17 Entrepreneurship@TBS 2012
  • 18. Customer solutions profit Entrepreneurship@TBS 2012
  • 19. pyramid Entrepreneurship@TBS 2012
  • 20. Multicomponent profit Entrepreneurship@TBS 2012
  • 21. Switchboard profit Entrepreneurship@TBS 2012
  • 22. Time profit Entrepreneurship@TBS 2012
  • 23. New product profit Entrepreneurship@TBS 2012
  • 24. Transaction scale profit Entrepreneurship@TBS 2012
  • 25. Profit multiplier model Entrepreneurship@TBS 2012
  • 26. Entrepreneurship@TBS 2012 26 "
  • 27. Entrepreneurship@TBS 2012
  • 28. Thirty profit patterns MEGA PATTERNS CUSTOMER PATTERNSNo profitBack to profit Profit shiftConvergence MicrosegmentationCollapse of the middle Power shiftde facto standardTechnology shifts the board RedefinitionCHANNEL PATTERNS Product patternsMultiplicationConcentration Product to brandCompression Product to blockbusterDisintermediation Product Profit multiplierKNOWLEDGE PATTERNS Product to pyramidproduct to customer knowledge product to solutionOperations to knowledge ORGANISATION PATTERNSKnowledge to productVALUE CHAIN MODELS Skill shiftDeintegration Pyramid to networkValue Chain squeezeStrengthening the weak link CornerstoningReintegration Conventional to digital business design Entrepreneurship@TBS 2012
  • 29. Business model Entrepreneurship@TBS 2012
  • 30. Which would you prefer? Business Business Design “A” Design “B” Revenue $10 billion $8 billion Profit $50 million $300 million Entrepreneurship@TBS 2012
  • 31. business design Today Next Customer Selection Unique Value Proposition Profit Model Strategic Control Scope Entrepreneurship@TBS 2012
  • 32. Business Design Example: Airline Industry Within a particular industry, companies may pursue very different Business Designs United Southwest Southwest Next?Customer Selection & •  International & domestic; coach, •  Domestic travelers;Value Proposition business and first-class travelers coach only •  Broad network & loyalty program •  Low-cost, no-frills w/ highly consistent customer serviceValue Capture/ •  Tiered fares based on class, •  Every-day low pricesProfit Model flexibility •  High asset utilization •  Ancillary revenuesScope •  Global hub-and-spoke route •  US-only point-to-point route system systemStrategic Control •  Controlled-access airports in key •  Lowest costs geos •  High frequency route coverage •  Loyal frequent fliersOrganizational Systems •  Sophisticated IT •  Cultural emphasis on Southwest •  International Sales & Regulatory way capabilityRevenue •  $16BB •  $10BBMarket Cap •  $4.7BB •  $10BB Entrepreneurship@TBS 2012
  • 33. Business Model Partner Customer Network Relationship Core Value Value Distribution Customer Capacities Configuration Proposition Channel Segment Cost Success / Revenue Structure Failure Streams33 Entrepreneurship@TBS 2012
  • 34. Entrepreneurship@TBS 2012
  • 35. Entrepreneurship@TBS 2012
  • 36. Example business models over the years •  The open business model •  The loyalty business models •  The subscription business model •  The Collective business models •  The razor and blades business model •  The (bait and hook) industrialization of services business •  The pyramid scheme business model model •  The •  The multi-level marketing business model servitization of products business model •  The network effects business model •  The low-cost carrier business model •  The monopolistic business model •  The online content business model •  The cutting out the middleman model •  The freemium business model •  The auction business model •  The premium business model •  The online auction business model •  The direct sales model •  The bricks and clicks business model •  The professional open-source model •  Various distribution business models36 Entrepreneurship@TBS 2012
  • 37. Entrepreneurship@TBS 2012
  • 38. Entrepreneurship@TBS 2012
  • 39. Entrepreneurship@TBS 2012
  • 40. Value proposition designer Entrepreneurship@TBS 2012
  • 41. Entrepreneurship@TBS 2012
  • 42. Entrepreneurship@TBS 2012
  • 43. Entrepreneurship@TBS 2012
  • 44. Components of the Value Proposition Customer expectations Customer Ø Product – service characteristics Ø Service – support characteristics Ø Availability Ø Information Relative competitive positioning Value Ø Distinctive Customer Value Proposition competencies Model Ø Competitive necessity Ø Competitive advantage Partner roles: Ø Co-development Ø Co-production Ø Reseller services Organisation Ø Customer servicing 45 Source: Adapted from Walters (2002) Entrepreneurship@TBS 2012
  • 45. Customer Value Customer value Component Customer Value Criteria Perceptions Security Warranty, Parts availability Ø Response to claims Ø Service parts for emergencies Performance Productivity Ø Plant utilisationCustomer Ø Decrease in number of reworked productsValue Ø Decreased R & D expenditure Ø Increased competitiveCriteria and advantage Aesthetics Customisation, Style/design Ø Enhanced workplace image – ‘modern’Value Convenience Order management system appearance – PR benefit Ø Ease of ordering, rapid response. OrderPerceptions progressing information readily available Economy Price levels maintained Ø Price consistency ensures margins maintained and competitive position held Reliability Delivery and product-service Ø Inventory holding can be availability consistent maintained at financially viable levels Ø Customer’s customer 46Source: Walters (2002) Entrepreneurship@TBS 2012 service delivery
  • 46. Entrepreneurship@TBS 2012
  • 47. Entrepreneurship@TBS 2012
  • 48. Entrepreneurship@TBS 2012
  • 49. Entrepreneurship@TBS 2012
  • 50. Entrepreneurship@TBS 2012
  • 51. Entrepreneurship@TBS 2012
  • 52. Entrepreneurship@TBS 2012
  • 53. Entrepreneurship@TBS 2012
  • 54. Entrepreneurship@TBS 2012
  • 55. Entrepreneurship@TBS 2012
  • 56. Entrepreneurship@TBS 2012
  • 57. Entrepreneurship@TBS 2012
  • 58. Entrepreneurship@TBS 2012
  • 59. Entrepreneurship@TBS 2012
  • 60. Business model canvas Entrepreneurship@TBS 2012
  • 61. Entrepreneurship@TBS 2012
  • 62. Entrepreneurship@TBS 2012
  • 63. Business architecture Entrepreneurship@TBS 2012
  • 64. Entrepreneurship@TBS 2012
  • 65. Entrepreneurship@TBS 2012
  • 66. Entrepreneurship@TBS 2012
  • 67. 68Entrepreneurship@TBS 2012
  • 68. Entrepreneurship@TBS 2012
  • 69. Entrepreneurship@TBS 2012
  • 70. Entrepreneurship@TBS 2012
  • 71. Entrepreneurship@TBS 2012
  • 72. Entrepreneurship@TBS 2012
  • 73. Entrepreneurship@TBS 2012
  • 74. Entrepreneurship@TBS 2012
  • 75. Entrepreneurship@TBS 2012
  • 76. Entrepreneurship@TBS 2012
  • 77. Entrepreneurship@TBS 2012
  • 78. Entrepreneurship@TBS 2012
  • 79. Entrepreneurship@TBS 2012
  • 80. Entrepreneurship@TBS 2012
  • 81. Entrepreneurship@TBS 2012
  • 82. Entrepreneurship@TBS 2012
  • 83. Entrepreneurship@TBS 2012

×