The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
CSME Irrefusable Offer Seminar October 2012 Glasgow
1.
2. : Agenda
1. Welcome and Introduction (David Hood, Competitive SME)
2. Opportunity or Armageddon? Ready for the Economic
Upswing?
(Jim Henderson, Shirlaws)
3. The 7 Stage Process to Competitiveness and the
Irrefusable Offer
(Brian Canavan & David Hood, Competitive SME )
4. Collaboration for SMEs
(Jim Mather, former Minister for Enterprise, Scottish
Government)
5. Panel Session
11. Time To Get Positive
The business owner who’s educated, confident and secure about the
economic cycle will be preparing their business for the next boom.
It’s this preparation over the next 12-18 months that’s business critical in
maximising the benefits from the next boom.
• Get your numbers right – prepare and plan
• Get your timing right – match your business stages to economic
phases – investment returns take time
• Get your culture right and reconnect back to your vision
• Packaging and IP development
• Distribute into distinctly defined niche markets
18. • “Move fast and break things”. Mark Zuckerberg
• "Innovation has nothing to do with how many R&D
dollars you have. It's not about money. It's about the
people you have, how they're led, and how much
you get it.“ Steve Jobs
19. Time To Get Positive
The business owner who’s educated, confident and secure about the
economic cycle will be preparing their business for the next boom.
It’s this preparation over the next 12-18 months that’s business critical in
maximising the benefits from the next boom.
• Get your numbers right – prepare and plan
• Get your timing right – match your business stages to economic
phases – investment returns take time
• Get your culture right and reconnect back to your vision
• Packaging and IP development
• Distribute into distinctly defined niche markets
20. More help to get ready for recovery…now
• Use the resources at www.shirlawscoaching.co.uk
– Test where you are on Stages… is your business ready to grow?
– Test your attitude to entrepreneurial Risk.. are you ready to
innovate?
– Read the articles and thought papers.
• Register for our newsletters and download
“More Money, More Time, Less Stress”
“A roadmap for making your business brilliant again”
FT’s Mike Southon
• Buy me a coffee
38. Two Problems with Collaboration
• Historical Connotations
• The Victory of “Competition is best” lobby
– Competition - definition: The activity or condition of competing
– Competitive - definition: Having or displaying a strong desire to be
more successful than others
– Arguments:
• Competition has been overstated as a force for good, perverted & hijacked in some
cases against the real economy and the consumer
• “Competition” often means “Lowest Price”